The Internet is
called the information superhighway. The main reason for
this, and for the internet to be become so popular so
quickly, is the transfer of information.
No matter where
you are in the world, if you have access to the
internet, you can access a lot of information about
nearly any topic you can think of. The ability to reach
this information quickly and easily has a large impact
on many aspects of modern life.
running a website, understanding this principal is
search the internet, they are usually after information. It may be technical information or it may be simple
information such as opening hours of a shop.
information you provide on your web site, the more use
it will be to internet users and thus the more visitors
you will have to your site.
information you provide needs to be accurate and
up-to-date. A website could tell you that wireless
computer technology will be available in Australia soon
and the advantages of that system. However, a little
more research or first hand knowledge will tell you that
wireless networks already exist in Australia. The
information wasnít bad, just out dated.
Even if your
information is accurate and recent, is there any reason
people should return to your site?
Only by adding
and updating information on your site will people have a
reason to return. No matter how good your explanation of
html, there are only so many times people need to read
it before looking elsewhere for more information.
regularly change and up date their information will have
people visiting repeatedly,
and this is a good reason for keeping your siteís
reason for increasing the information on your site is to
diversify your keywords.
Keywords are the
featured words to describe your site and are used by
search engines to find you. When someone types a word(s)
into their internet browser, the search engine will use
keywords to match sites to the userís needs.
Whenever you add
information to your site, you can add relevant keywords
to your page information. So if your original article
was on html your keyword would have been html; if you
add an article on java scripts, then you can add a new
keyword and potentially be found by many more searches.
In other words,
having fresh content not only makes your website
interesting and alive, it can bring you many more
visitors and thus business.
Tash Hughes is
the owner of Word Constructions and assists businesses
in preparing all written documentation and website
content. Tash also writes parenting and business articles for
inclusion in newsletter and websites.