your USP brief and catchy so it can be your tag line.
Every time people see your logo or name, the tagline
will tell them what makes your business special.
every ad about your business mention the USP, both
directly and indirectly. If your USP is personal
service, your ads could include comments such as
“personal service”, “we listen”, “tell us what you
need” and “visit your premises”.
of your USP as you plan your website - make each page
support the USP in some way
Whenever you are unsure about what to do in your
business, look at which option fits the USP best and
take that one
your USP in big letters above your computer or near
the cash register so you are always reminded what is
Include your USP in your spoken blurbs, too
Include your USP on the thank you pages of your site
(the page that shows after a customer has purchased
from you) to remind them why they bought from you
some stickers of your USP. Maybe stick them on your
bumper bar, folders and even the kids' school bags.