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Mothers Day in your
business
by Tash Hughes
of Word Constructions (www.wordconstructions.com)
Commercially, Mothers Day is one of
the big days of the year. Well, it is if you run a
business that sells perfumes, flowers, gifts or cards
anyway. But what if you don’t sell those obvious Mothers
Day items?
You can use Mothers Day to promote or
support your business regardless of what you offer
customers. The following list of ideas is just a sample
of what is possible so you can find ideas for your own
business.
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Add a
nice poem about mothers to your website or in with
all orders you send out in May
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Send a
mothers day card to all clients you know are mothers
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Offer
a mothers day card/ecard to all your clients for
their mothers
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Give a
discount to all mothers accompanied by their
children in the week before Mothers Day
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Add
some mothers day ideas to your newsletter, such as
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How to use your products/services as mothers day
gifts
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Activities to do with mothers
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Recipes for children to use on mothers day
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General gift ideas
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Quotes or poems about mothers
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Add
photos of mums and their children to your website,
shop, newsletter or catalogues
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Have a
vase of chrysanthemums in your shop
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Acknowledge your own mother to customers to show
your personality and remind them about their mothers
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Tell a story about her in your newsletter
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Keep her photo visible on your desk or in your
shop
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Display something relating to your mum (eg a
blanket she knitted, a poem she wrote)
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Sponsor an event associated with Mothers Day
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Major
charity events such as the Mothers Day Classic fun
run
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The
mothers day stall at your local primary school
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Gifts
for mums in the local maternity ward
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Have
all staff wear a chrysanthemum or a decorated name
tag for Mothers Day
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Run a
competition where the question is related to mothers
or mothers day – maybe have your Mum be the judge of
the entires!
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Ask a
group of children what they think of their Mums and
put the answers on your website, in your newsletter,
in orders or displayed in your shop
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Donate
something to a struggling mum or a group supporting
local mums (you could then use
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this
in a media release of you wanted more publicity from
it)
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Hand
out some notes about women’s health for customers to
read or give to their mum
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Do a
joint effort with a business that is traditionally
associated with Mothers Day (eg a florist or a
jeweller)
Clear communication is critical to
the success of any business, but it is often left to
care for itself in many businesses. Tash Hughes is a
professional and skilled writer who makes technical and
otherwise boring information accessible for everyone a
business needs to communicate with. Next time you need
webcopy, articles, newsletters, reports or any other
business document, visit
www.wordconstructions.com.au to
see how Tash and her team can help your business
succeed. |
