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Running a competition


Competitions as promotions

by Tash Hughes of Word Constructions (www.wordconstructions.com

As a business owner, it isnít always easy to find effective and affordable ways to tell more people about your business and products/services.

One way to gain extra exposure for your business is to offer prizes to people through competitions. You can do this by running competitions yourself, or by donating prizes to other organisations for their competitions.


The prize you offer has a set price and will often cost less than advertising options you otherwise consider. Yet, your business can be seen by many additional people, especially if you offer the prize to someone else for their competition.

If your business relies on people becoming aware of the quality of your goods and services, then you need more people to actually try your product so they can start the word of mouth process and provide you with testimonials.

By offering prizes to community groups and support organisations, you can support worthwhile causes whilst also helping your business. It can also give you a community-spirited and generous image.

Competitions through other businesses and websites can be chosen to match your target audience. For instance, if you sell nappies a competition prize for a parenting website will be seen by parents who need nappies and if you are a masseur, offering a prize to a local sports club is likely to result in more clients.


By offering competition prizes, you can benefit in a number of ways.

  • The prize winner will be happy with you and is likely to mention your business and/or product to others, thus giving you some word of mouth promotion
  • During the competition, your business name will be spotted by all entrants, and others who decide not to enter. And, of course, the more people who see your name, the more potential clients you have.
  • An online competition will link to your site which may increase your page rankings.
  • If the prize is a consumable, or requires consumables from you, you may find the winner makes repeat purchases which will more than cover the cost of the initial prize.
  • The prize winner may give you a testimonial for your product/service which can be used to gain future clients.
  • If you have offered the prize through someone elseís competition, you are also likely to be viewed favourably by them and thus gain more word of mouth advertising
  • For the sake of entering a competition, more people will visit your site than otherwise so it is an effective way of increasing traffic to your site.\
  • You can grow your mailing list by making that a condition of entry, and a larger mailing list can lead to many more sales.


Tash Hughes is the owner of Word Constructions and is available to solve all your business writing problems! From letters to policies, newsletters to web content, Word Constructions writes all business documents to your style and satisfaction.

This article is available for free use on your web site or in your newsletter.

It must be acknowledged as written by Tash Hughes of www.wordconstructions.com.au and copyright remains the property of Tash Hughes.

Please notify us of your use of this article or to request information on commissioned articles.


© 2003 - 12, Tash Hughes