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Easter for your Business
by Tash Hughes of
Word
Constructions
Easter may not
seem as big a gift giving occasion as Christmas and
Mothers Day, but it is still a commercially viable event
each year.
Consider all the
Easter Eggs and hot cross buns that are consumed each
year …
Obviously, if
you sell chocolate products, Easter is a big business
event; other businesses can also utilise Easter as a
promotional tool.
Remember that
Easter is more than Easter Eggs – and that not everyone
actually eats them anyway. Think about other aspects of
Easter for originality and relevance.
Some ways you
can bring Easter into your business include:
- Demonstrate
how your products can be used as Easter gifts or for
Easter entertaining
- Provide
information sheets about how to use any of your
products for Easter (eg if you sell eggs, explain how
to empty and die them; if you sell timber, have some
rabbit hutch plans available.)
- Give Easter
eggs to your customers, either in with their purchases
or have a bowl accessible to them to help themselves.
- Send Easter
cards to your clients
- Make your
April newsletter themed to Easter – add Bilby
graphics, a picture of some eggs and an Easter
greeting; for something extra, add a colouring page
for children, shape the newsletter like an Egg or
bilby or include an Easter story or article
- Have an
Easter competition
- Serve hot
cross buns to clients that week
- Use themed
paper to wrap purchases
- Decorate your
business with coloured eggs and/or Easter pictures
- Add Easter
eggs or chocolate products to your range for a month
or so
- Make a range
of Easter products and display them – offer them for
reduced prices or free if appropriate
- Invite
regular clients to an Easter Bilby (or Bunny) visit,
complete with eggs and maybe photos of children with
the Easter Bilby
- Have a pet
rabbit on display, and maybe available for children to
hold and pet
- Have an
Easter Egg or treasure hunt at a designated time
- Add Easter
graphics to your web site, brochures and the like
- Have an
Easter sale/special
- Give out
Easter stickers or balloons printed with an Easter
item
- Sell some
hand crafted Easter cards
- Attach a
little Easter chicken or bunny to products on display
- Run a
demonstration or class on dying eggs, making cards,
baking hot cross buns
- Produce or
display a list of local church service times for
Easter
- Supply
recipes for Easter traditions around the world –Tsoureki
(Greek Easter bread), Kolache (Bulgarian bread) or
Pisanki (Polish Easter Eggs) for instance
Tash Hughes is
the owner of
Word Constructions and is available to solve all
your business writing problems! From letters to
policies, newsletters to web content, Word Constructions
writes all business documents to your style and
satisfaction.
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