About Web Content
by Tash Hughes
of Word Constructions (www.wordconstructions.com)
A web site
containing only graphics, images and buttons would be
pretty useless, so web content is obviously important.
No product or service could be sold without some content
on the pages.
It is commonly
stated that Search Engines rank pages and sites
according to their content, so this is also a good
reason for ensuring your site has a fair amount of
content included. Rankings can be very important for
gathering potential clients.
So, there are
obvious advantages to including text on your site.
Yet the most
important and relevant reason for adding content is to
help and satisfy your customers. And the higher quality
the content is, the better it will serve these customers
and happy customers are what keep businesses alive.
written on your web site is counted as part of your
content, and it is all important. Welcome messages,
product descriptions, articles, contact details, payment
options and company details are just some of the content
ideas you can choose from.
needs to be appropriate and relevant to your business;
the style of the content is also controlled by the
nature and vision of your business. An academic
reporting business is likely to use formal writing
styles and few images whilst a site for children will
have more images and simple text for them to understand.
how informal the style, the content still needs to be
correct, both in terms of facts and grammar. Factual
errors reduce your credibility whilst grammatical and
typing errors are unprofessional. There also needs to be
clarity in your words and a flow of thoughts.
internet material are less inclined to read long
passages than traditional books and magazine readers.
The content of your web site must be brief and separated
by white space, or it is likely readers will stop before
reaching the end.
Make sure your
content is of interest to your site visitors; if they
visit your site to buy bike parts, keep the content
about bikes and riding, and avoid text about your
favourite fishing rod brand.
needs to be fresh and current. Consider changing some of
the content every so often – maybe add a new article
each month or swap around product orders and
descriptions. Any content that is date specific must be
regularly updated. For instance, being invited to a
great function two weeks after it happened will leave
your readers with the impression that you are
uninterested in maintaining your site with up-to-date
Having good web
site content will also make it more likely visitors will
return to your site, and thus increase the chance that
they will buy from you rather than someone else.
Tash Hughes is
the owner of
Word Constructions and is available to solve all
your business writing problems! From letters to
policies, newsletters to web content, Word Constructions
writes all business and technical documents to your style and