business ready for Christmas
by Tash Hughes
of Word Constructions (www.wordconstructions.com.au)
It isnít easy to plan Christmas and
get into the Christmas cheer in winter or spring, but
you need to do so if your business is to make the most
of Christmas sales.
Obviously, it is too early to hang
the tinsel or send out Christmas cards, but the
following tasks can be done well ahead of December Ė and
in fact, many must be done in advance.
Plan your Christmas theme and get
your cards, banners, ads and so forth designed now.
This will make sure your designer gets it done in
time and gives you time to be fussy rather than
accepting whatever can be done fast enough.
Book any major advertising.
Magazines in particular close bookings for Christmas
editions in September/October for a November print
run. If your artwork isnít ready or you havenít
booked, you will miss out on those options for
Book any newsletter advertising
you want, too. Many newsletters limit the number of
ads included so itís first in only.
Plan how you will acknowledge
clients, suppliers and staff Ė e-card, paper card,
letter or gift? What is your budget? Prepare a list
of people to include, too, and add their email
addresses to a file ahead of time.
What promotions will you offer
leading up to or after Christmas? How will you
If you have many local clients
and suppliers, will you organise a Christmas event?
If so, what type of event will it be?
Are there any join ventures or
fund raising events you can establish or participate
in? Maybe book a stall at your local kinder or
school Christmas break up party.
Plan for increased sales Ė do you
have enough stock? And donít forget to allow for
additional packaging materials, wrapping paper,
stamps and so on.
By booking and planning ahead,
you allow time to fix any problems and find
Close to Christmas, you will be
busy and tired so the less you need to do at that
time, the easier business will be
If you are adding new web pages,
the sooner they are live, the sooner search engines
will find them so that you may have some rankings in
time for Christmas sales
Getting in early may result in
some savings, too. For instance, if you order ahead
for November and December, you may get a bulk
discount you wouldnít get if you placed monthly
orders. Close to Christmas, many of your supplies
will be in demand and therefore less likely to be on
Give your web or graphic designer
time to come up with something special
If you want to handwrite cards
and envelopes, the sooner you start the easier it
will be Ė a few a week is much easier than fifty in
a day mid December!
is a professional and skilled writer who makes technical
and otherwise boring information accessible for everyone
a business needs to communicate with. Next time you need
a media release, webcopy, articles, newsletters, reports
or any other business document, visit
see how Tash and her team can help your business