TashWord
Tash is a professional writer who loves helping people communicate clearly and effectively.
A couple of weeks ago, I wrote about the use of style sheets to help you keep your writing consistent. The next step is a style guide.
A style sheet is short (usually only one page) and lists very specific items, such as preferred spellings of particular words.
A style guide is a comprehensive set of rules to keep everything consistent. A full style guide can list the logo colours, spelling style, formatting, design and more, and would include everything in the style sheet as well.
Often, a style sheet is a summary of frequently used details from the style guide.
A style sheet can be on your desk or wall as a quick reference you can refer to as you work. So it is great for everyday items.
A style guide is important to maintain your brand. It can be used by your suppliers as well as by staff to ensure that everyone uses the same rules to keep consistency regardless of who does the work.
If you are a sole trader, you may not think a style guide is worth the effort as you control everything. But as your business grows or if you leave someone else in charge when you take a break, a style guide can keep your control in place. It can also be a very useful tool to offer potential buyers if you later to choose to sell your business.
For a professional appearance, a style sheet is a great start, but I would recommend a style guide as something to aim for over time.
Writing is always ‘writing’, yet it is amazing how many times I get asked to do some ‘copyrighting’ or asked ‘who owns the copywrite?’ So here’s a quick explanation of these common terms…
copyright – protection of materials (e.g. articles, books, songs, photos, designs) by giving only the owner the right to copy the materials
copywrite – the act of writing text for a brochure, article, website, ad, etc (copy being a common term for the text in these items)
So I own the copyright of entries in this blog and I can call myself a professional copywriter.
Along with some other Business Mums, I accepted a challenge of doing one post every day this week – and I did it 🙂 I wrote some of them in a group and just predated them to publish one day at a time, but it wasn’t always easy to think of topics to write about on demand.
However, I met the challenge, so maybe this is a challenge you could set for your blog, too.
Some of the other blogs in the challenge were:
http://preciouswater.com.au/blog/
www.mydayoff.com.au
www.melissakhalinsky.com/blog
http://marakye.blogspot.com/
http://smallbusinessdiva.wordpress.com
http://buffmineralcosmetics.blogspot.com/
http://home.exetel.com.au/huysing/wordpress/
http://kidsmusiccompany.wordpress.com
I have just discovered blog carnivals. Essentially, someone hosts a ‘carnival’ and includes links to various blog entries that are relevant to the carnival topic.
There are apparently hundreds of carnivals happening so you’ll probably find one you like, or at least one on a topic you like!
It seems like a great way to find new blogs on interesting topics, and just to learn about a particular topic. Most carnival hosts review the blogs first so the blogs listed in a carnival should be relevant, good and spam-free.
So far, my blog is included in two carnivals:
What carnivals have you read and enjoyed?
{Additional content November 2009}
I have since been involved in a number of carnivals (list of some below) and find them a great way to find some very interesting blog posts and blogs. Some blogs I’ve found in this way and have taught me things and others have inspired me (including inspired a number of blog posts which usually involve a link back to the original post so those bloggers get an additional link from being in a carnival, too.)
It is easy to join carnivals, especially if you put good content into your blog in the first place. So if you haven’t joined a carnival yet, why not?
Focus Organic
email marketing tips
sales & management success
internet business techniques
Aussie bloggers
internet business
boot strapper
tip diva
achieving objectives
I just found this great blog post about protecting your business. I’ve read about doing back ups many times, and even have back up systems in place :), but I haven’t thought about all of the insurance issues Michelle mentions in her post.
And having our power go on and off for the last twelve hours (I have literally started this post three times to have it stop every time. This time I am saving after every sentence, lol!) I am more conscious of the possibility of having problems – it doesn’t have to be a bush fire or cyclone to destroy your business.
I’m not sure about the tax situation here – she is writing about the USA so it may be a little different here of course but it’s still an interesting thought – how would you spend any business insurance money? Would you pick up where you left off, or would you start something altogether new?
Yesterday, we had the chance to look at the grade 1 classrooms our child may be in next year. We had time to wonder around and look at the children’s work and the provided posters on the walls.
It was interesting to see that they have learnt about adjectives, different writing styles (narrative, reporting, discussion, etc) and proofreading – I’m sure I didn’t know all that in grade 1!
I occasionally help a trainer with a communications module he teaches as part of a course, and I can tell you there are a lot of adults who don’t know what these grade 1 students are learning. Of course, I see many other examples as I read things in general, too.
Maybe we’ll have a very literate community in 30 years or so, or maybe it’s just our school setting a high standard. Either way, I’ll keep sharing writing and grammar tips here and in my newsletter in the hope of helping people use correct grammar – and parents stay up with their kids!
As a professional writer, most of my work is commercial – I write business profiles, articles, web copy, brochures, letters and so on. But every so often, I write something completely different, and I love the variety.
Recently, I have had a few ‘different’ projects.
First, I wrote some letters to help out Santa as he likes sending Australian letters to Aussie boys & girls (instead of talking about snow and ice) – personalised letters from Love Santa are definitely professionally written, lol!
QuickCrafts Online is producing a set of books for children about Australian animals and I have been editing the stories to suit the under 5 age group – although I always write in simple terms, I had to use even simpler vocabulary and ideas for that age group!
Real Mums is about reality parenting so they wanted some Santa letters for Mums. These were fun as they need to be humourous and aimed at Mums while maintaining a Santa feel in case the kids read mum’s mail!
It is fun to be involved in projects with such different types of writing!
Writing an email is so quick and easy that sometimes we forget it is in writing and still reflects on how we are perceived.
For starters, emails should be just as polite as letter or face-to-face contact. Apart from being likely to get a positive response to good manners, it is simply a sign of respect and professionalism.
I recently received an email from someone who runs a network which I don’t participate in. The second paragraph started with “If you are not a fan of using Forums, perhaps now is a good time to change your attitude.”
It didn’t help that there was no greeting to start the email (It opened with “Just a reminder to go to the Forum”)
I found this quite rude and it actually made me less likely to join her forums in case that is how I would be treated there as well. She made no allowance for people being busy, having concerns over online security* or not knowing how to use a forum – she just assumed I have a bad attitude and that I should change it to suit her.
So how do you keep an email polite?
start with a greeting, and preferably use the person’s name
use words like please and thank you
don’t insult people – if you must say something negative, put it in positive or constructive terms
be brief so you don’t waste their time
use proper sentences so it is easy to understand and you look intelligent and literate
treat the reader with respect – if you wouldn’t say it to their face, it isn’t appropriate to write it either
* Her email mentions that non-members can read the posts so I would have concerns about the security of the site.
When starting (or restructuring) a business, one of the hardest decisions is often the name.
You need to consider all possible meanings of the name, whether it is too similar to another business (especially a competitor), whether a domain name is available, does it suit the branding style your business needs, is it easy to remember, and so on.
I have a client going through this process now and it is difficult. Many good names we think of are already registered, although for very different businesses to hers.
A couple of years ago I wrote an article about naming your business – I must remember to send a copy to my client!
I enjoy the challenge of choosing names – it lets me be creative and think in a different way, which is fun!
Some business names I like are:
Word Constructions (well, you’d want me to like my own business name wouldn’t you!)
Precious Water (I agree with sentiment before even checking out their tanks!)
Web Graphics By Email (longer than I usually like, but it sums up the business beautifully)
Real Mums (sounds genuine, somewhere mums can truly be themselves)
The Marketing Coach (much more approachable than something like “The Marketing Experts”)
Love Santa (personalised letters signed Love Santa – says it all really!)
BYO Kids (because it’s hard to leave the kids behind all the time!)
I’m sure there are others, but I just can’t think of them right now. What are some of your favourite business names?
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