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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, and enjoy!Tash

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Monthly Archives: September 2008

Leading others to want it your way…

One of the newsletters I receive in my in box is design lines, from Shel Design. I was just flicking through some of her older editions and came across this quote which I felt was worth sharing:

Leadership is the art of getting someone else to do something you want done because he wants to do it
Dwight Eisenhower

It is an interesting statement. Some people act as if leadership is about making others do what you want, regardless of their wants and needs, but the results are much better if the people following can work towards something they want, too.

So next time you have to lead someone, think about how you can put the project into their terms. For instance, instead of “You need to make more sales so I make more money”, approach it as “If you increase sales by x%, I will give you a bonus.”

 

I have a cell to sell

cell: a basic unit, often regular in shape and function
Each cell of his body reacted to the oxygen
or
He couldn’t find a way out of his prison cell

sell: to transfer or exchange goods or services in return for money or other goods and services
How do you sell your services?

If you are having trouble with these two words, remember that a shop sells things.

September Newsletter

Our September newsletter is now available and was sent out earlier this month!

One key message in the newsletter is that Word Constructions is closed to new projects between 12 September and 5 November as I am on maternity leave.

The other topics covered this month include: the importance of taking a break from work, no matter how impossible this may feel at the time it is important for your health, and how crucial it is for your business to know the audience.

You can subscribe to receive this newsletter monthly for helpful writing tips and information.

Business writing ideas newsletter

Managing feedback

When I’m writing for some of my corporate clients, a number of people need to be involved in the document – usually a mix of technical experts and legal advisers, along with a manager or two. If you have ever had to deal with a committee consensus, you’ll know that this process can be frustrating and time-consuming.

The best results arise when everyone has the appropriate input with one or two people having responsibility for the final result – usually the writer and a senior manager.

Here are some of my tips to keep this process under control:

  • have all feedback come into a central place so it can be collated – and if a technical expert can collate it for you, even better!
  • as much as possible, get everyone involved to review the same draft by a specific deadline. This way, you can blend all of the feedback into the document in one go rather than having many drafts and missing details in the confusion. Most stakeholders then do not get another review – legal, management and you get to do final checks.
  • get the document as accurate as possible with one or two client representatives before it goes to the group
  • explain any potential issues before they start the review. For example, I often write ‘refer to page xx’ in a draft document rather than ‘refer to page 10’ to allow for layout changes. I warn clients of this when I give them the draft to save them and me dealing with page numbers unnecessarily
  • understand as much as possible who is who amongst the stakeholders. If Jane and Mary give opposing feedback – which should you rely on as technically correct and which is an opinion?
  • be willing to give way on some points if they aren’t important so that you can stand your ground on points where it is important – remember that the same information can be written in multiple correct ways, and it can be personal choice as to which is ‘better’

As a writer, it is my job to take their technical knowledge, legal requirements and document intentions and provide them with a clear, easy to read document. So sometimes I do exactly as their feedback requests (e.g. changing a measurement from 5mm to 5cm) and at other times I adjust their feedback for clarity.

Use your words wisely!

Is noise allowed?

allowed: to have permission
Under school rules, she was allowed to wear casual clothes.

aloud: not silent, speak openly rather than in a whisper
The students took turns reading aloud from the novel.

 

whether the weather is what you want…

Today’s pair of definitions isn’t one I see misused very often, but it looks very strange when they are misused so it’s important to get it right!

whether: providing two or more options or choices
I am not sure whether I will have a boy or a girl.

weather: atmospheric changes that affect people – we usually include temperature, humidity, wet/dry conditions, wind and sunny/cloudy as part of the weather
Do you know what the weather will be for our picnic?

How to remember which spelling is which? Whether (starts with wh) is about which (starts with wh) choice, but weather affects what we want to eat!