I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential.
Read, and enjoy!Tash
cell: a basic unit, often regular in shape and function
Each cell of his body reacted to the oxygen
or
He couldn’t find a way out of his prison cell
sell: to transfer or exchange goods or services in return for money or other goods and services
How do you sell your services?
If you are having trouble with these two words, remember that a shop sells things.
When I’m writing for some of my corporate clients, a number of people need to be involved in the document – usually a mix of technical experts and legal advisers, along with a manager or two. If you have ever had to deal with a committee consensus, you’ll know that this process can be frustrating and time-consuming.
The best results arise when everyone has the appropriate input with one or two people having responsibility for the final result – usually the writer and a senior manager.
Here are some of my tips to keep this process under control:
As a writer, it is my job to take their technical knowledge, legal requirements and document intentions and provide them with a clear, easy to read document. So sometimes I do exactly as their feedback requests (e.g. changing a measurement from 5mm to 5cm) and at other times I adjust their feedback for clarity.
Use your words wisely!
allowed: to have permission
Under school rules, she was allowed to wear casual clothes.
aloud: not silent, speak openly rather than in a whisper
The students took turns reading aloud from the novel.
Today’s pair of definitions isn’t one I see misused very often, but it looks very strange when they are misused so it’s important to get it right!
whether: providing two or more options or choices
I am not sure whether I will have a boy or a girl.
weather: atmospheric changes that affect people – we usually include temperature, humidity, wet/dry conditions, wind and sunny/cloudy as part of the weather
Do you know what the weather will be for our picnic?
How to remember which spelling is which? Whether (starts with wh) is about which (starts with wh) choice, but weather affects what we want to eat!
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