{"id":840,"date":"2009-10-19T08:41:46","date_gmt":"2009-10-18T22:41:46","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=840"},"modified":"2009-10-14T11:47:50","modified_gmt":"2009-10-14T01:47:50","slug":"clear-titles","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2009\/10\/clear-titles\/","title":{"rendered":"Clear titles"},"content":{"rendered":"

I recently read an article with a ridiculous heading. It claimed that the majority of Australians were victims of internet scams. As I have never been such a victim, I doubted the title and read the article (ok, so\u00a0a ridiculous title did work in terms of getting a reader!)<\/p>\n

What they really meant was most Australians have been exposed to internet scams, or had the opportunity to be taken in by such a scam. They then quoted that about 13% of people have actually been hurt by a scam.<\/p>\n

Their title was misleading and dishonest really, and totally reduced their credibility in my eyes – I’m not planning on returning to their articles.<\/p>\n

Titles and headings are important – they need to attract attention<\/a>, set the topic for the article and work as part of your brand. In short pieces, the title also has to prove its worth in giving part of the message.<\/p>\n

Use your words wisely, and honestly!<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently read an article with a ridiculous heading. It claimed that the majority of Australians were victims of internet scams. As I have never been such a victim, I doubted the title and read the article (ok, so\u00a0a ridiculous title did work in terms of getting a reader!) What they really meant was most […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49,60],"tags":[],"class_list":["post-840","post","type-post","status-publish","format-standard","hentry","category-bad-writing-examples","category-writing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t