{"id":695,"date":"2009-05-19T20:13:12","date_gmt":"2009-05-19T10:13:12","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=695"},"modified":"2009-05-18T20:36:53","modified_gmt":"2009-05-18T10:36:53","slug":"whats-essential","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2009\/05\/whats-essential\/","title":{"rendered":"What&#8217;s essential?"},"content":{"rendered":"<p>With the bushfires and floods, the global financial crisis and swine flu, every business should be thinking about having contingency plans in place. I gave some <a title=\"Planning ahead for problems\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/08\/crucial-planning-ahead-for-problems\/\" target=\"_blank\">tips on preparing for a distruption to your business<\/a>\u00a0and <a title=\"Being prepared\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/06\/be-prepared\/\">being prepared<\/a>, but real contingency planning requires even more effort.<\/p>\n<p>A key step in ensuring your business can survive a major issue is understanding what is essential. Protecting and replacing the essential is what helps you survive &#8211; other things may be important\u00a0 but are of little use if the essential factors are missing.<\/p>\n<p>For example, it is important to have the Word Constructions website online but it is essential that I have a computer and software for preparing documents (yes, I can write with pen and paper but it isn&#8217;t very professional to hand that to a client!)<\/p>\n<p>So what is essential in your business? Think about the essential equipment, skills, people, services and resources you rely on.<\/p>\n<p>Imagine a dentist&#8217;s surgery without a dentist, an engineering firm with no engineers, a dressmaker business with no sewing machine, a hairdresser with no scissors and a referral agency missing its directories.<\/p>\n<p>Make a list of what is essential for your business, and perhaps a second list of what is very important but non-essential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the bushfires and floods, the global financial crisis and swine flu, every business should be thinking about having contingency plans in place. I gave some tips on preparing for a distruption to your business\u00a0and being prepared, but real contingency planning requires even more effort. A key step in ensuring your business can survive a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53],"tags":[86,357,935,675],"class_list":["post-695","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","tag-business","tag-contingency","tag-essential","tag-important"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are plenty of reasons at the moment to realise contingency planning is essential - but what else is essential in your business?\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"TashWord\"\/>\n\t<meta name=\"keywords\" content=\"contingency,essential,important,business,business,contingency,essential,important,business info &amp; tools\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.wordconstructions.com.au\/blog\/2009\/05\/whats-essential\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Word Constructions | For all your business writing needs\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What&#039;s essential in your business? 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