{"id":6516,"date":"2014-07-23T11:49:27","date_gmt":"2014-07-23T01:49:27","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=6516"},"modified":"2014-07-23T10:52:00","modified_gmt":"2014-07-23T00:52:00","slug":"choosing-titles-carefully","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2014\/07\/choosing-titles-carefully\/","title":{"rendered":"Choosing titles carefully"},"content":{"rendered":"

Maybe it’s just me, but I always prefer to learn things<\/a> myself before I get a sales pitch from someone, so I always look at a company’s website<\/a> before I speak to them.<\/p>\n

I just received an email which was about a tool I could potentially use for one of my clients. So I went to their website to find out more about this tool.<\/p>\n

As it turns out, I couldn’t find anything about the tool on their site – and I didn’t really like the site much to be honest, but that’s a different story!<\/p>\n

Latest news<\/h1>\n
\"Spiders<\/a>

Old news doesn’t have the power of fresh news – be careful with the expectations you build<\/p><\/div>\n

Whilst on one page, a comment about them moving caught my eye. It was actually a heading to a news item, showing as\u00a0a news feed\u00a0under the title of ‘Latest News’.<\/p>\n

Next to the heading was the date of the news item – March 2012. Not exactly a recent move then!<\/p>\n

All the other news items in the rotation were older, dating from late 2011 to early 2012.<\/p>\n

Staying current<\/h1>\n

News that is over two years old isn’t<\/strong> fresh or current<\/a>.<\/p>\n

I get that keeping a website\/blog\/social media platform<\/a> up to date can be hard work and takes a lot of dedication (hey, I know I haven’t blogged very often this year myself!)<\/p>\n

However, it doesn’t look good to prospective clients if the supposedly fresh part of the site is very old<\/strong>. In fact, being years old can look worse than not having a blog or such at all.<\/p>\n

The lack of freshness can be minimised though by a careful choice of title<\/a>.<\/p>\n

‘Latest news’ leads people to expect current stories – two year old stories looks unprofessional and made me wonder if the business could deliver promised digital solutions.<\/p>\n

Some better titles may have been:<\/p>\n