{"id":6463,"date":"2014-03-14T10:04:58","date_gmt":"2014-03-13T23:04:58","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=6463"},"modified":"2014-03-14T10:04:58","modified_gmt":"2014-03-13T23:04:58","slug":"facebook-ads-short-important","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2014\/03\/facebook-ads-short-important\/","title":{"rendered":"Facebook ads – short but important"},"content":{"rendered":"

Proof reading is important<\/a> – even for short and (relatively) simple things like a Facebook ad.<\/p>\n

A Facebook ad that needs proof reading<\/h2>\n

Unfortunately my screenshot didn’t work (and the ad hasn’t shown again since!) but I saw an ad this morning that seriously needed some help…<\/p>\n

\"Proof<\/a>

Even short pieces of text need to be proof read – or risk embarrassment<\/p><\/div>\n

The heading of the ad was “New year. New hom.”<\/p>\n

For a major company involved in real estate sales, you’d think home is an important word to get right.<\/p>\n

I’d also have expected a company of that size to have a process of checking and approving ads before they go live – a one-person business is often at bigger risk of such errors because it is harder to correct your own writing.<\/p>\n

The body of the ad included “but hurry – offer ends 28 February!”<\/p>\n

Perhaps they meant hurry into your time machine?<\/p>\n

That isn’t necessarily a proof reading error (unless they actually got the date wrong!) as it may be an incorrect setting on when the ad is to be run. Either way, attention to detail<\/a> can have a big impact!<\/p>\n

Proof reading matters…<\/h1>\n

We all do it – we write something and assume it is written exactly as we meant it to be.<\/p>\n

But between typing mistakes (typos), thinking faster than we can type and actual spelling\/grammatical errors, it is easy to have text that is not exactly what we wanted.<\/p>\n

So we need to check our writing for errors<\/a>. ALL our writing, whether short or long, whether technical, legally required or marketing, whether online or offline. It’s that simple!<\/p>\n

And the key proof reading rules are to get someone else to check it and leave some time between the writing and proof reading. <\/strong><\/p>\n

Oh, and don’t rely on spell check to find all your errors, either. For example, in this post I\u00a0typed ‘won’ instead of ‘own’ and a spell check would have accepted that as fine.[Tweet “Leave time between writing and proof reading, and don’t rely on spell check…”]<\/strong>
\n\"Tash<\/a> \"Word<\/a> \"Tash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Proof reading is important – even for short and (relatively) simple things like a Facebook ad. A Facebook ad that needs proof reading Unfortunately my screenshot didn’t work (and the ad hasn’t shown again since!) but I saw an ad this morning that seriously needed some help… The heading of the ad was “New year. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49,70],"tags":[812,1083,198],"class_list":["post-6463","post","type-post","status-publish","format-standard","hentry","category-bad-writing-examples","category-grammar-details-2","tag-facebook","tag-proof-reading","tag-short"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t