{"id":6461,"date":"2014-03-11T17:05:12","date_gmt":"2014-03-11T06:05:12","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=6461"},"modified":"2014-11-03T17:42:39","modified_gmt":"2014-11-03T06:42:39","slug":"keep-it-simple","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2014\/03\/keep-it-simple\/","title":{"rendered":"Keep it simple…"},"content":{"rendered":"
\"Dripping<\/a>

Simple but clear – this image tells a story without trying to impress or be more than it is. This makes for good communication.<\/p><\/div>\n

The purpose of the written word is to communicate.<\/p>\n

Sometimes that does include some complexity but I strongly believe it should be kept as simple as possible. Why make people work hard at understanding and increase the risk of misunderstanding?<\/p>\n

I recently came across the following:<\/p>\n

Email us to inform us about updates regarding your personal information<\/em>.<\/p>\n

And it struck me how some people try to impress and seem ‘professional’ by using complexity when it really isn’t needed. In the example above, why not just write:<\/p>\n

Email us with any changes to your contact details.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The purpose of the written word is to communicate. Sometimes that does include some complexity but I strongly believe it should be kept as simple as possible. Why make people work hard at understanding and increase the risk of misunderstanding? I recently came across the following: Email us to inform us about updates regarding your […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49,70],"tags":[922,972,353,1721],"class_list":["post-6461","post","type-post","status-publish","format-standard","hentry","category-bad-writing-examples","category-grammar-details-2","tag-communicate","tag-simple","tag-understanding","tag-writing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t