{"id":5651,"date":"2013-04-23T15:56:30","date_gmt":"2013-04-23T05:56:30","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=5651"},"modified":"2016-02-23T16:18:31","modified_gmt":"2016-02-23T05:18:31","slug":"great-idea-poorly-implemented","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2013\/04\/great-idea-poorly-implemented\/","title":{"rendered":"A great idea but poorly implemented"},"content":{"rendered":"
\"Smiling<\/a>

great service makes us smile<\/p><\/div>\n

Let me tell you a story of a great idea<\/a> from a service provider…<\/p>\n

Great service…<\/h2>\n

Today, I received a SMS\u00a0from my daughter’s school telling me (and other\u00a0parents on the\u00a0list)\u00a0that the\u00a0kids\u00a0 had arrived safely at camp.<\/p>\n

I think it’s a\u00a0great idea to give feedback like that; it\u00a0builds trust\u00a0and loyalty<\/a>, reduces parental concern and therefore probably means fewer calls to the school to check all is good.<\/p>\n

Many similar activities could do this same thing quite inexpensively. For me, it’s something like an emailed ‘your annual report has gone to the printer’ or ‘I submitted that guest blog post<\/a> for you.’<\/p>\n

Can you think of a way to use this idea in your business?<\/p>\n

but details count.<\/h2>\n

The problem with today’s message, however, is that my daughter left yesterday so I would have hoped they arrived at camp about 24 hours before I got the safely arrived message.<\/p>\n

Yesterday, the SMS was a great idea.<\/p>\n

Today, not so much. At best, it makes them look a bit silly or slack. At worst, it worries parents about why it took 24 hours longer than expected to arrive at camp!<\/p>\n

As they say in comedy, timing is everything!<\/p>\n

* Image courtesy of 123RF<\/span><\/a><\/address>\n","protected":false},"excerpt":{"rendered":"

Let me tell you a story of a great idea from a service provider… Great service… Today, I received a SMS\u00a0from my daughter’s school telling me (and other\u00a0parents on the\u00a0list)\u00a0that the\u00a0kids\u00a0 had arrived safely at camp. I think it’s a\u00a0great idea to give feedback like that; it\u00a0builds trust\u00a0and loyalty, reduces parental concern and therefore probably […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1425],"tags":[1622,1609,500,242],"class_list":["post-5651","post","type-post","status-publish","format-standard","hentry","category-business-communications","tag-great-idea","tag-safety","tag-service","tag-timing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t