{"id":540,"date":"2009-01-14T13:15:16","date_gmt":"2009-01-14T03:15:16","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=540"},"modified":"2010-08-26T12:13:46","modified_gmt":"2010-08-26T02:13:46","slug":"using-events-to-promote-your-business","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2009\/01\/using-events-to-promote-your-business\/","title":{"rendered":"Using events to promote your business"},"content":{"rendered":"

Yesterday, I described an email where past events were advertised <\/a>– and suggested it was not a great idea!<\/p>\n

Yet running or being involved in events such as seminars can be a very effective marketing tool. Assuming the event is well run and provides useful information, the event shows you as an expert, professional, helpful and possibly generous with your knowledge.<\/p>\n

Obviously, in the lead up to an event you need to promote it to attract people to the event itself – not much of an event if no one turns up because they didn’t know about it!<\/p>\n

However, you can also promote an event to market your business as well as the event – and this marketing can follow the event as well as lead up to it. Worst case, people know you run seminars and may be able to attend your next one; best case, people give you more respect and trust in you, and are more aware of your business.<\/p>\n

Some ways you can use an event afterwards to promote your business and credibility are:<\/p>\n