{"id":5141,"date":"2012-11-09T09:05:26","date_gmt":"2012-11-08T22:05:26","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=5141"},"modified":"2012-11-05T22:03:26","modified_gmt":"2012-11-05T11:03:26","slug":"launching-a-new-product","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/","title":{"rendered":"Launching a new product to success"},"content":{"rendered":"<p>I have just heard the recording for Shayne\u00a0Tilley&#8217;s sessions from <a title=\"Hear what I said about Problogger event\u2026\" href=\"http:\/\/wordconstructions.com.au\/blog\/2012\/10\/hear-about-problogger-event\/\" target=\"_blank\">Problogger Event<\/a>. Well, one of his sessions anyway!<a href=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2012\/11\/shayne_tilley_pbevent2012.jpg\"><img decoding=\"async\" class=\"alignright  wp-image-5154\" title=\"Shayne Tilley speaking at PBEvent 2012\" src=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2012\/11\/shayne_tilley_pbevent2012.jpg\" alt=\"Shayne Tilley speaking about eBooks at PB Event 2012\" width=\"276\" height=\"184\" \/><\/a><\/p>\n<p><a title=\"Shayne Tilley\" href=\"http:\/\/shaynetilley.com\/\" target=\"_blank\">Shayne calls himself a problem solver<\/a>, or the internet marketing ninja, and is an expert at launching new products such as eBooks.<\/p>\n<p>The session I have just listened to (and attended in real life at the event) was about launching and marketing an eBook.<\/p>\n<h2>eBook launch tips&#8230;<\/h2>\n<p>I think\u00a0a key message from\u00a0Shayne\u00a0was that the best launch plan is individual\u00a0&#8211; each person needs to mould their own launch to suit their situation.<\/p>\n<p>In other words, don&#8217;t just copy others and don&#8217;t expect the same results either.<\/p>\n<p>Depending on your topic, following and personality, different approaches will suit your launch better than others.<\/p>\n<p>Other tips I picked up from\u00a0Shayne\u00a0include:<\/p>\n<ul>\n<li><a title=\"Social media relationships\" href=\"http:\/\/wordconstructions.com.au\/blog\/2010\/08\/social-media-relationships\/\">build relationships<\/a> with people in advance so you have an audience to launch to &#8211; this will help build momentum and sales<\/li>\n<li>get to a point where your product is ready &#8211; and then leave it alone and organise your launch. In business, done is better than perfect<\/li>\n<li>get an objective opinion of your launch plan and\u00a0materials by asking someone else to read over them and give you some\u00a0honest feedback. Even if they only catch a typo or two, it&#8217;s worth it &#8211; and they&#8217;ll probably point out other things to be added or improved<\/li>\n<li>prepare your audience &#8211; build up some anticipation and have them receptive to the message when you send it<\/li>\n<li>get the technical sales process sorted out well in advance so it is easy for people to buy from you once you launch<\/li>\n<li>don&#8217;t launch anything else until the interest in your first product has dwindled &#8211; if you can make the initial launch last longer, all the better for short and long term success so don&#8217;t divide your efforts with a second launch until the first is definitely finished<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>\u00a0Your launches<\/h2>\n<p>What have you launched, or been involved in launching?<\/p>\n<p>Do you have additional tips to add to Shayne&#8217;s list?<\/p>\n<p>If you want to be notified next time I launch an eBook, please <a title=\"register to Word Constructions blog\" href=\"http:\/\/wordconstructions.com.au\/blog\/wp-login.php?action=register\">subscribe to my blog <\/a>&#8211; I promise I&#8217;ll give you lots of communications information in the meantime, too!<\/p>\n<p>Or if you want more tips from Shayne, <a title=\"recordings of problogger event 2012\" href=\"http:\/\/bit.ly\/SxfF2T\" target=\"_blank\">grab a ticket to the recordings of the problogger event<\/a> &#8211; for $199 you can heard Shayne talk about preparing an eBook as well as launching it as well as 20 other sessions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have just heard the recording for Shayne\u00a0Tilley&#8217;s sessions from Problogger Event. Well, one of his sessions anyway! Shayne calls himself a problem solver, or the internet marketing ninja, and is an expert at launching new products such as eBooks. The session I have just listened to (and attended in real life at the event) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53],"tags":[1259,950,1584],"class_list":["post-5141","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","tag-ebook","tag-launch","tag-shayne-tilley"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tips from Shayne Tilley on how to effectively alunch an eBook or other busienss product or service.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"TashWord\"\/>\n\t<meta name=\"keywords\" content=\"launching a new product,ebook launch,launch,shayne tilley,tips,launch,audeince,materials,recording,sessions,problogger event,launching,new products,business,ebook,launch,shayne tilley,business info &amp; tools\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Word Constructions | For all your business writing needs\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Launching a new product to success | Word Constructions\" \/>\n\t\t<meta property=\"og:description\" content=\"Tips from Shayne Tilley on how to effectively alunch an eBook or other busienss product or service.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2021\/07\/logo_big1.gif\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2021\/07\/logo_big1.gif\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2012-11-08T22:05:26+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2012-11-05T11:03:26+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Word-Constructions\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#article\",\"name\":\"Launching a new product to success | Word Constructions\",\"headline\":\"Launching a new product to success\",\"author\":{\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/author\\\/tashword\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/wordconstructions.com.au\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/11\\\/shayne_tilley_pbevent2012.jpg\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#articleImage\"},\"datePublished\":\"2012-11-09T09:05:26+11:00\",\"dateModified\":\"2012-11-05T22:03:26+11:00\",\"inLanguage\":\"en-AU\",\"commentCount\":6,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#webpage\"},\"articleSection\":\"business info &amp; tools, eBook, launch, shayne tilley\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/category\\\/business-info-tools\\\/#listItem\",\"name\":\"business info &amp; tools\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/category\\\/business-info-tools\\\/#listItem\",\"position\":2,\"name\":\"business info &amp; tools\",\"item\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/category\\\/business-info-tools\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#listItem\",\"name\":\"Launching a new product to success\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#listItem\",\"position\":3,\"name\":\"Launching a new product to success\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/category\\\/business-info-tools\\\/#listItem\",\"name\":\"business info &amp; tools\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/#organization\",\"name\":\"Word Constructions\",\"description\":\"For all your business writing needs\",\"url\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/\",\"telephone\":\"+61398018182\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/wordconstructions.com.au\\\/blog\\\/wp-content\\\/uploads\\\/\\\/home\\\/wpcom\\\/public_html\\\/wp-content\\\/blogs.dir\\\/21e\\\/1761706\\\/files\\\/2007\\\/09\\\/wordconst.gif\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#organizationLogo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/Word-Constructions\",\"https:\\\/\\\/twitter.com\\\/TashWord\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/word-constructions\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/author\\\/tashword\\\/#author\",\"url\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/author\\\/tashword\\\/\",\"name\":\"TashWord\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#authorImage\",\"url\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/358dbc0399fb887c3ac4aad7a6bf7d82.jpg?ver=1782908705\",\"width\":96,\"height\":96,\"caption\":\"TashWord\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#webpage\",\"url\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/\",\"name\":\"Launching a new product to success | Word Constructions\",\"description\":\"Tips from Shayne Tilley on how to effectively alunch an eBook or other busienss product or service.\",\"inLanguage\":\"en-AU\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/2012\\\/11\\\/launching-a-new-product\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/author\\\/tashword\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/author\\\/tashword\\\/#author\"},\"datePublished\":\"2012-11-09T09:05:26+11:00\",\"dateModified\":\"2012-11-05T22:03:26+11:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/\",\"name\":\"Word Constructions\",\"description\":\"For all your business writing needs\",\"inLanguage\":\"en-AU\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.wordconstructions.com.au\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Launching a new product to success | Word Constructions<\/title>\n\n","aioseo_head_json":{"title":"Launching a new product to success | Word Constructions","description":"Tips from Shayne Tilley on how to effectively alunch an eBook or other busienss product or service.","canonical_url":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/","robots":"max-image-preview:large","keywords":"launching a new product,ebook launch,launch,shayne tilley,tips,launch,audeince,materials,recording,sessions,problogger event,launching,new products,business,ebook,launch,shayne tilley,business info &amp; tools","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#article","name":"Launching a new product to success | Word Constructions","headline":"Launching a new product to success","author":{"@id":"https:\/\/www.wordconstructions.com.au\/blog\/author\/tashword\/#author"},"publisher":{"@id":"https:\/\/www.wordconstructions.com.au\/blog\/#organization"},"image":{"@type":"ImageObject","url":"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2012\/11\/shayne_tilley_pbevent2012.jpg","@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#articleImage"},"datePublished":"2012-11-09T09:05:26+11:00","dateModified":"2012-11-05T22:03:26+11:00","inLanguage":"en-AU","commentCount":6,"mainEntityOfPage":{"@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#webpage"},"isPartOf":{"@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#webpage"},"articleSection":"business info &amp; tools, eBook, launch, shayne tilley"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.wordconstructions.com.au\/blog#listItem","position":1,"name":"Home","item":"https:\/\/www.wordconstructions.com.au\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/www.wordconstructions.com.au\/blog\/category\/business-info-tools\/#listItem","name":"business info &amp; tools"}},{"@type":"ListItem","@id":"https:\/\/www.wordconstructions.com.au\/blog\/category\/business-info-tools\/#listItem","position":2,"name":"business info &amp; tools","item":"https:\/\/www.wordconstructions.com.au\/blog\/category\/business-info-tools\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#listItem","name":"Launching a new product to success"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.wordconstructions.com.au\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#listItem","position":3,"name":"Launching a new product to success","previousItem":{"@type":"ListItem","@id":"https:\/\/www.wordconstructions.com.au\/blog\/category\/business-info-tools\/#listItem","name":"business info &amp; tools"}}]},{"@type":"Organization","@id":"https:\/\/www.wordconstructions.com.au\/blog\/#organization","name":"Word Constructions","description":"For all your business writing needs","url":"https:\/\/www.wordconstructions.com.au\/blog\/","telephone":"+61398018182","logo":{"@type":"ImageObject","url":"https:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/\/home\/wpcom\/public_html\/wp-content\/blogs.dir\/21e\/1761706\/files\/2007\/09\/wordconst.gif","@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#organizationLogo"},"image":{"@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/pages\/Word-Constructions","https:\/\/twitter.com\/TashWord","https:\/\/www.linkedin.com\/company\/word-constructions"]},{"@type":"Person","@id":"https:\/\/www.wordconstructions.com.au\/blog\/author\/tashword\/#author","url":"https:\/\/www.wordconstructions.com.au\/blog\/author\/tashword\/","name":"TashWord","image":{"@type":"ImageObject","@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#authorImage","url":"https:\/\/www.wordconstructions.com.au\/blog\/wp-content\/litespeed\/avatar\/358dbc0399fb887c3ac4aad7a6bf7d82.jpg?ver=1782908705","width":96,"height":96,"caption":"TashWord"}},{"@type":"WebPage","@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#webpage","url":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/","name":"Launching a new product to success | Word Constructions","description":"Tips from Shayne Tilley on how to effectively alunch an eBook or other busienss product or service.","inLanguage":"en-AU","isPartOf":{"@id":"https:\/\/www.wordconstructions.com.au\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/#breadcrumblist"},"author":{"@id":"https:\/\/www.wordconstructions.com.au\/blog\/author\/tashword\/#author"},"creator":{"@id":"https:\/\/www.wordconstructions.com.au\/blog\/author\/tashword\/#author"},"datePublished":"2012-11-09T09:05:26+11:00","dateModified":"2012-11-05T22:03:26+11:00"},{"@type":"WebSite","@id":"https:\/\/www.wordconstructions.com.au\/blog\/#website","url":"https:\/\/www.wordconstructions.com.au\/blog\/","name":"Word Constructions","description":"For all your business writing needs","inLanguage":"en-AU","publisher":{"@id":"https:\/\/www.wordconstructions.com.au\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Word Constructions | For all your business writing needs","og:type":"article","og:title":"Launching a new product to success | Word Constructions","og:description":"Tips from Shayne Tilley on how to effectively alunch an eBook or other busienss product or service.","og:url":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/11\/launching-a-new-product\/","og:image":"https:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2021\/07\/logo_big1.gif","og:image:secure_url":"https:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2021\/07\/logo_big1.gif","article:published_time":"2012-11-08T22:05:26+00:00","article:modified_time":"2012-11-05T11:03:26+00:00","article:publisher":"https:\/\/www.facebook.com\/pages\/Word-Constructions"},"aioseo_meta_data":{"post_id":"5141","title":"Launching a new product to success | #site_title","description":"Tips from Shayne Tilley on how to effectively alunch an eBook or other busienss product or service.","keywords":[{"label":"launching a new product,eBook launch,launch,shayne tilley,tips,launch,audeince,materials,recording,sessions,problogger event,launching,new products,business","value":"launching a new product,eBook launch,launch,shayne tilley,tips,launch,audeince,materials,recording,sessions,problogger event,launching,new products,business"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"location":null,"local_seo":null,"seo_analyzer_scan_date":"2026-05-20 13:23:23","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 03:13:02","updated":"2026-05-20 13:23:23"},"_links":{"self":[{"href":"https:\/\/www.wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/5141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/comments?post=5141"}],"version-history":[{"count":4,"href":"https:\/\/www.wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/5141\/revisions"}],"predecessor-version":[{"id":5157,"href":"https:\/\/www.wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/posts\/5141\/revisions\/5157"}],"wp:attachment":[{"href":"https:\/\/www.wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/media?parent=5141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/categories?post=5141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wordconstructions.com.au\/blog\/wp-json\/wp\/v2\/tags?post=5141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}