{"id":5041,"date":"2012-10-22T09:23:34","date_gmt":"2012-10-21T22:23:34","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=5041"},"modified":"2012-10-22T12:50:36","modified_gmt":"2012-10-22T01:50:36","slug":"tweet-for-business-or-pleasure","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/10\/tweet-for-business-or-pleasure\/","title":{"rendered":"Do you tweet for business or pleasure?"},"content":{"rendered":"

I like Twitter and have made it part of my business<\/a>. \"Tash<\/a><\/p>\n

Having to be concise means that the information presented via Twitter is quick to read (although it can take a fair bit of time to read all the\u00a0associated\u00a0links!). I only follow people who are providing business information so I don’t get a lot of personal things coming\u00a0through which is the complaint I most often hear from people who don’t like twitter.<\/p>\n

Study of Twitter users<\/h2>\n

Recently, results of ‘an exhaustive study of Twitter users around the world’<\/a> were released.<\/p>\n

And apparently\u00a0my use and perception of Twitter is not shown by the results.<\/p>\n

Here are some of the statistics…<\/p>\n

36 million twitter profiles exist<\/strong> – 25% of which have never actually tweeted anything
\nI’m in the 75% as I’ve tweeted many times!<\/p>\n

70% of tweeters don’t have<\/strong> anything in their profile
\nThat is an incredible number to me – although\u00a0if the 25% who never tweet is included it makes more sense. Certainly for any business using Twitter for marketing, you have to add a bio to get the maximum benefits.<\/p>\n

53% of users are female<\/strong>
\nYes, I am in that 53% and without actually counting them, I would think the people I follow and am followed by do fall into roughly 50% male\/female.<\/p>\n

74% of users are between 15 and\u00a0 25<\/strong>
\nThis time I am in the minority\u00a0apparently. Interesting though as everyone I have met via Twitter is certainly out of their teens, and most would be over 30 – and my teen daughter and her friends don’t Tweet (they use other social media platforms obsessively but don’t like\u00a0Twitter. My daughter has sent one tweet – actually a retweet of something\u00a0I wrote as I was testing something!)<\/p>\n

4.09% of users are in Australia<\/strong> – 50.99% the USA and 17.09% in the UK
\nI contribute to Australia being the third\u00a0most prolific country for twitter use – I wonder how we’d rank if the statistics were done\u00a0per capita rather than just number of users…<\/p>\n

81.1% of users have less than 50 followers<\/strong>
\nI actually fit into\u00a0the 9.2% with 101 – 500 followers but I found this statistic interesting.With so many people appearing to be keen on having many followers, I am surprised so many have less than 50 although if the 25% of non active users were included in the\u00a0results it completely skews the meaning. If over 80% of active users have so few followers I am pleased\u00a0– social media should be about relationships<\/a>, not numbers, even in a business setting (50 followers who engage with me, retweet me and potentially buy from or help me is much better than 500 who don’t read my tweets at all).<\/p>\n

22% of female twitter users have a purple background<\/strong>
\nI don’t have a purple\u00a0background (I want blue to match my logo and brand) and generally find this sort of statistic somewhat superficial\u00a0but I find it interesting because there has been an increase\u00a0lately in purple as ‘the girl’s colour’ including the introduction of ‘women’s pens’ which are purple (although I appreciate this for the hilarious reviews<\/a> made of this pen!)<\/p>\n

Females are generally younger<\/strong>
\nBy age group, females to number males while under 25, while the genders are pretty even for 26 – 35 year olds and males outnumber females after age 35.\u00a0Men outnumber women by approximately a third in the management category and by about 50% in the entrepreneur category.<\/p>\n

22.7% of tweets are sent by third party apps<\/strong>, not directly from Twitter
\nI also fit into this category\u00a0as I use tweetdeck\u00a0most of the time – it gives me access to multiple accounts and platforms\u00a0at the same time (although not as well as it used to unfortunately\u00a0since Twitter took it over).<\/p>\n

On average, the more followers you have, the more often you tweet.<\/strong><\/p>\n

 <\/p>\n

So obviously a lot more people do use Twitter for ‘social chats’ than I thought. However, the fact I don’t see that stuff shows you can select your Twitter experience by choosing who you follow – Twitter is definitely a business tool for me but I also make connections and have friendly conversations with people – it’s not all business.<\/p>\n

So how does Twitter feature in your business and life?<\/p>\n

Do the\u00a0above statistics put you in the average or doing your own thing?<\/p>\n","protected":false},"excerpt":{"rendered":"

I like Twitter and have made it part of my business. Having to be concise means that the information presented via Twitter is quick to read (although it can take a fair bit of time to read all the\u00a0associated\u00a0links!). I only follow people who are providing business information so I don’t get a lot of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53],"tags":[86,1575,1260],"class_list":["post-5041","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","tag-business","tag-statistics","tag-twitter"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t