{"id":4731,"date":"2012-08-30T13:26:15","date_gmt":"2012-08-30T03:26:15","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=4731"},"modified":"2012-08-30T13:26:15","modified_gmt":"2012-08-30T03:26:15","slug":"make-your-offers-relevant","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/08\/make-your-offers-relevant\/","title":{"rendered":"Make your offers relevant"},"content":{"rendered":"

Whether it is a direct email, marketing campaign or even a cold call on the phone, it’s really important to make the offer relevant to the other person – if you want results anyway!<\/p>\n

Guest blog approaches<\/h2>\n

If you want to do some guest blogging<\/a> and have found some potential host blogs, your next step is to contact the blog owner and offer your posts.<\/p>\n

Today, I received a pleasant email offering me some guest\u00a0blog posts. She wrote clearly, openly told me which site\u00a0her bio would link to, provided samples of previous posts and offered to write on a topic I suggested.<\/p>\n

Sounds good, right?<\/p>\n

Yes, up to the point of looking at her URL and sample post topics.<\/p>\n

She is representing a housing construction company (the name Word Constructions does mislead at times!) so was offering posts about building topics which is obviously completely irrelevant to my blog.<\/p>\n

Check for relevance<\/h2>\n
\"alphabet<\/a>

Letters are Word Constructions’ building blocks<\/p><\/div>\n

It all comes back to knowing your audience<\/a> and your purpose.<\/p>\n

If I know my audience are people running a business, then they are not coming to me for building tips but could be interested to read a business book review<\/a>.<\/p>\n

If the purpose of my blog is to share writing and communications information, there is little point writing about the best time to prune a lemon tree.<\/p>\n

A little bit of research on the part of the would-be guest blogger would get her posts into more blogs – you don’t have to read much of my site to learn I am a writer, not a builder, and that my name is Tash. I (and therefore my readers) are not her audience so her posts are not relevant and she wasted her time emailing me.<\/p>\n

So for every piece of business communications, know your purpose and audience so you can make the message relevant.<\/strong><\/p>\n

Have you considered the relevancy of your blog posts to the people reading them? Are they at least relevant to the audience you want to attract?<\/p>\n","protected":false},"excerpt":{"rendered":"

Whether it is a direct email, marketing campaign or even a cold call on the phone, it’s really important to make the offer relevant to the other person – if you want results anyway! Guest blog approaches If you want to do some guest blogging and have found some potential host blogs, your next step […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51,1425],"tags":[104,1281,619,229],"class_list":["post-4731","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-business-communications","tag-audience","tag-guest-blog","tag-purpose","tag-relevant"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t