{"id":3856,"date":"2012-04-13T11:33:54","date_gmt":"2012-04-13T01:33:54","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=3856"},"modified":"2012-04-12T23:04:44","modified_gmt":"2012-04-12T13:04:44","slug":"simple-words-simple-fonts","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/04\/simple-words-simple-fonts\/","title":{"rendered":"Simple words, simple fonts"},"content":{"rendered":"

I often suggest using fewer words<\/a> to make reading your message simple and easy.<\/p>\n

Roger Dooley, author of Brainfluence<\/a>, has added a new form of simplicity to effective communications – simplicity in fonts<\/a>.<\/p>\n

Research has shown that ornate fonts make a task appear to be more time-consuming than the same task written in a clearer, simpler font. An ornate font could actually make your products and services seem slow or tedious, which is obviously not an image you want to promote.<\/p>\n

Dooley stated that a simpler font will communicate your message better because it is easier to read and looks easier to read (i.e. is more appealing). Just like a simpler message is easier and more appealing.<\/p>\n

What do you think – does a fancy font impact on how you perceive a product or service?<\/p>\n

\"Shorter<\/a>

Which font is clearer?<\/p><\/div>\n

PS The recommendation is to use a clear font such as\u00a0Arial for descriptions and instructions.<\/p>\n","protected":false},"excerpt":{"rendered":"

I often suggest using fewer words to make reading your message simple and easy. Roger Dooley, author of Brainfluence, has added a new form of simplicity to effective communications – simplicity in fonts. Research has shown that ornate fonts make a task appear to be more time-consuming than the same task written in a clearer, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1425],"tags":[922,683,972],"class_list":["post-3856","post","type-post","status-publish","format-standard","hentry","category-business-communications","tag-communicate","tag-font","tag-simple"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t