Email marketing is a valuable tool for any modern business, but it can backfire if you don’t use it carefully.<\/p>\n
I recently saw an email that was very short, started with my name and included unsubscribe details – all of which are good points in an email. But it also included three links to a web page they were promoting – not three pages, but three links to one page!<\/p>\n
In a short email, I am quite capable of finding the link even if I have read further on – it will stand out!<\/p>\n
Over do something like providing links, and I begin to wonder why you are pushing it so hard and\u00a0 I get suspicious. Finish with “This isn’t hype” to convince me this is hype and not substance.<\/p>\n
Add in a comment like “Seriously, this puppy is sick” and the email has no credibility – I deleted it without clicking on any of the three links!<\/p>\n
So the lessons from this email are:<\/p>\n
Use your words (and links!) wisely!<\/p>\n","protected":false},"excerpt":{"rendered":"
Email marketing is a valuable tool for any modern business, but it can backfire if you don’t use it carefully. I recently saw an email that was very short, started with my name and included unsubscribe details – all of which are good points in an email. But it also included three links to a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[60],"tags":[135,227,256,115,1722,210,198],"class_list":["post-383","post","type-post","status-publish","format-standard","hentry","category-writing","tag-credibility","tag-delete","tag-emails","tag-links","tag-marketing","tag-respect","tag-short"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t