{"id":3810,"date":"2012-04-11T10:50:57","date_gmt":"2012-04-11T00:50:57","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=3810"},"modified":"2012-04-10T10:59:58","modified_gmt":"2012-04-10T00:59:58","slug":"updated-corporate-style-guide","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2012\/04\/updated-corporate-style-guide\/","title":{"rendered":"Updated corporate style guide"},"content":{"rendered":"

I have just read a memo from a client’s supplier about an update to their corporate style guide<\/a>.<\/p>\n

The article explains the value of the style guide<\/a>, with comments such as “maintaining a consistent look\u00a0and feel to all materials was crucial\u00a0in maintaining a positive and lasting\u00a0impression of the organisation.”<\/p>\n

Comprehensive style guide<\/strong><\/p>\n

\"Connecting<\/a>

Putting the elements together for a brand<\/p><\/div>\n

As is often the case, the article discusses the design elements of the brand (such as where the logo goes on letterheads, forms and advertising). Designers often prepare (or advice on) a style guide that is actually a design style guide; a comprehensive corporate style guide will include all elements of the brand style such as spelling and punctuation conventions and writing style.<\/p>\n

They also make the mistake of using the word brand instead of logo – brand is so much more than a logo<\/a>.<\/p>\n

For true consistency, a style guide must include everything. It can then be split into components for specific uses – such as pulling out the website design section for a web designer or the logo and colours for a form designer.<\/p>\n

Logo guidelines<\/strong><\/p>\n

In case you are working on your style guide<\/a>, here are some of the key points this article mention about use of their logo to get you thinking more broadly.<\/p>\n

    \n
  1. only use the logo in provided formats and colours<\/li>\n
  2. use the logo only once in corporate documents<\/li>\n
  3. use the entire logo (i.e. don’t split the image from the text)<\/li>\n
  4. never print other images or word over the logo<\/li>\n
  5. logo must be prominent<\/li>\n
  6. unless using a provided template, get approval from {name} before using logo in external materials<\/li>\n<\/ol>\n

    Have you considered all those issues for your logo and included them in a style guide?<\/p>\n","protected":false},"excerpt":{"rendered":"

    I have just read a memo from a client’s supplier about an update to their corporate style guide. The article explains the value of the style guide, with comments such as “maintaining a consistent look\u00a0and feel to all materials was crucial\u00a0in maintaining a positive and lasting\u00a0impression of the organisation.” Comprehensive style guide As is often […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1425],"tags":[307,254,864],"class_list":["post-3810","post","type-post","status-publish","format-standard","hentry","category-business-communications","tag-brand","tag-logo","tag-style-guide"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t