Including long ‘impressive’ words in your content won’t impress many people or make everyone think you are super smart.<\/p>\n
In fact, using lots of long words makes your writing harder to read and you appear pompous. A study in 2005 showed a negative relationships between complex writing and perception of the writer’s intelligence<\/a> – in other words, overuse of big words made readers think the writer was less intelligent.<\/p>\n You may have developed the habit of using a bigger vocabulary at school or university – and teachers do need to see you understand a range of words and technical terms – but it’s a good habit to break when writing business materials.<\/p>\n