{"id":320,"date":"2008-02-25T14:41:30","date_gmt":"2008-02-25T04:41:30","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=320"},"modified":"2012-08-28T10:24:34","modified_gmt":"2012-08-28T00:24:34","slug":"branding","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2008\/02\/branding\/","title":{"rendered":"Branding is in the details"},"content":{"rendered":"<p>Branding is a big subject, covering how you use your logo through to how you give a presentation. But did you know that the <a title=\"Content is part of your brand\" href=\"http:\/\/www.wordconstructions.com.au\/articles\/communications\/contentbrand.html\" target=\"_blank\">words you use in documents, on websites and in presentations also form part of your brand<\/a>?<\/p>\n<p>For instance, if your brand is to be young and funky, you don&#8217;t want web copy that reads &#8220;In our experience, prospective partnerships are best developed through a commonality of interests&#8230;&#8221;<\/p>\n<p>Some factors to consider to ensure your written communications enhance your brand are:<\/p>\n<ul>\n<li>using language to suit the audience you want to attract<\/li>\n<li>use <a title=\"Don\u2019t apologise for being Australian\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/02\/dont-apologise-for-being-australian\/\" target=\"_blank\">Australian spelling and conventions <\/a>if your brand is &#8216;Australian owned&#8217;<\/li>\n<li>point of view &#8211; do you say &#8216;you&#8217; or &#8216;clients&#8217;?<\/li>\n<li>how do you write the business name? Can you abbreviate it under certain circumstances?<\/li>\n<li>the tone &#8211; casual, formal, academic, legal<\/li>\n<li>the focus &#8211; business people, families, students, employers, professionals, etc<\/li>\n<\/ul>\n<p>This can all come into preparing <a title=\"Preparing a style guide\" href=\"http:\/\/wordconstructions.com.au\/blog\/2008\/02\/style-guides\/\" target=\"_blank\">a style guide<\/a>, too.<\/p>\n<p><a href=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2008\/02\/brand_elements.gif\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4736\" title=\"brand_elements\" src=\"http:\/\/wordconstructions.com.au\/blog\/wp-content\/uploads\/2008\/02\/brand_elements.gif\" alt=\"Components of a business brand\" width=\"388\" height=\"90\" srcset=\"https:\/\/www.wordconstructions.com.au\/blog\/wp-content\/uploads\/2008\/02\/brand_elements.gif 388w, https:\/\/www.wordconstructions.com.au\/blog\/wp-content\/uploads\/2008\/02\/brand_elements-300x69.gif 300w, https:\/\/www.wordconstructions.com.au\/blog\/wp-content\/uploads\/2008\/02\/brand_elements-150x34.gif 150w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding is a big subject, covering how you use your logo through to how you give a presentation. But did you know that the words you use in documents, on websites and in presentations also form part of your brand? For instance, if your brand is to be young and funky, you don&#8217;t want web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,60],"tags":[250,86,255,253,254,251,120,252,201],"class_list":["post-320","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-writing","tag-branding","tag-business","tag-communications","tag-language","tag-logo","tag-preentation","tag-spelling","tag-webcopy","tag-words"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Developing a brand is more than having a logo - the words you use are also very 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