{"id":3165,"date":"2011-12-14T11:10:48","date_gmt":"2011-12-14T00:10:48","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=3165"},"modified":"2013-01-07T23:35:30","modified_gmt":"2013-01-07T12:35:30","slug":"christmas-leads-in-your-content","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2011\/12\/christmas-leads-in-your-content\/","title":{"rendered":"Christmas leads in your content"},"content":{"rendered":"

\"Chrustmas<\/a>Using topical links and keywords is good for marketing, but perhaps you can’t see how your business can be related to Christmas or other major events.<\/p>\n

I wrote about building trust like Santa<\/a> earlier in the week as a Christmas-related article. Another example of tying in Christmas is to make a list like Santa to prepare for next year’s tax return<\/a> (note this example has some good ideas but a lot of the detail are US specific and Christmas is closer to their end of financial year, too).<\/p>\n

Here are some more ideas for businesses not obviously connected to Christmas to be able to make use of the season in marketing (other than just putting a picture of Santa or a Christmas tree on a webpage anyway):<\/p>\n

    \n
  1. \"Santa<\/a>\u00a0make a naughty or nice list relevant to your field. For instance, a list of reasons to proof read or safety equipment for horse riding are nice lists whilst explaining how to damage your hair or\u00a0get sun burnt are like Santa’s naughty list<\/li>\n
  2. get into the giving spirit of Christmas – give an amount from each sale to a specified charity throughout December or match client’s donations to a charity<\/li>\n
  3. Santa, his reindeer and boomers<\/a> all work hard on Christmas Eve so fitness and nutrition people can easily write about how to prepare and maintain their energy<\/li>\n
  4. the reindeer and boomers tie in nicely with animal health and care stories<\/li>\n
  5. anybody selling plants or related services can give alternatives to pine trees for decorating or give tips on caring for a pine tree<\/li>\n
  6. any service provider can of course promote their services as a means of reducing clients’ work load in the busy November\/December period<\/li>\n
  7. accountants and bookkeepers can write about the costs of Christmas – tips on avoiding debt, setting budgets, comparing savings systems for next year and so on<\/li>\n
  8. psychologists, counsellors and others can talk about relationships, coping with grief or loneliness at Christmas, dealing with stress, setting appropriate expectations and how to fit everyone’s needs into one day<\/a><\/li>\n
  9. anyone dealing with lights (electricians, bike retailers, lighting shops) could probably come up with a message about Rudolph lighting the way for safety<\/li>\n
  10. do some work or sponsoring of a local community group (a neighbourhood house, meals on wheel, elderly club, RSL, etc) to get known locally. You may also be able to use it in a media release, your blog and social media<\/a>, and possibly in your marketing (e.g. ‘as used by Santa at xyz Christmas party’ or ‘proud sponsor of xyz at Christmas’)<\/li>\n
  11. like some houses have an incredible array of lights and paraphernalia, make your business stand out with a Christmas look – maybe cover your company car with tinsel and reindeer ears and use fake snow on the windows, or make your shop window stand out at night with a beautiful display of lights. Either way will catch direct attention and word of mouth, but again you can add it to a blog, media release, newsletter and a picture on your contact page is a nice touch!<\/li>\n
  12. arrange for Santa to visit and be in your shop or waiting room for set times<\/li>\n<\/ol>\n

    That’s just a few I thought of quickly – what other ideas can you suggest or have done?<\/p>\n

    Coming up, I will write about general topical connections – it’s too much to do Christmas and general topics on one post!<\/p>\n

    * Images courtesy of Love Santa<\/span><\/a><\/span><\/address>\n","protected":false},"excerpt":{"rendered":"

    Using topical links and keywords is good for marketing, but perhaps you can’t see how your business can be related to Christmas or other major events. I wrote about building trust like Santa earlier in the week as a Christmas-related article. Another example of tying in Christmas is to make a list like Santa to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[321],"tags":[140,397,444,101,1395],"class_list":["post-3165","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-christmas","tag-content","tag-ideas","tag-link","tag-relate"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t