{"id":3155,"date":"2011-12-22T09:53:37","date_gmt":"2011-12-21T22:53:37","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=3155"},"modified":"2012-12-27T18:43:34","modified_gmt":"2012-12-27T07:43:34","slug":"learning-social-media-rules","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2011\/12\/learning-social-media-rules\/","title":{"rendered":"Learning social media rules"},"content":{"rendered":"<p>I have been using a lot more social media (specifically twitter) recently as part of my <a title=\"Love Santa letters to delight Australian children at Christmas\" href=\"http:\/\/www.lovesanta.com.au\" target=\"_blank\">Love Santa project<\/a>. It because abundantly clear that some people have no idea (or don&#8217;t care) about how to effectively use Twitter. <a title=\"TashWord on Twitter\" href=\"http:\/\/www.twitter.com\/TashWord\" target=\"_blank\"><img decoding=\"async\" class=\"alignright\" alt=\"Follow TashWord on Twitter\" src=\"http:\/\/wordconstructions.com.au\/images\/tash_twitter_sm.jpg\" width=\"100\" height=\"100\" \/><\/a><\/p>\n<p>Top most is having an understanding that <a title=\"Social media relationships\" href=\"http:\/\/wordconstructions.com.au\/blog\/2010\/08\/social-media-relationships\/\">twitter is for communicating and building relationships<\/a>\u00a0&#8211; not for blatant ads like old-fashioned media (e.g. a newspaper ad was a one way message). I saw a few businesses tweet their ad at least every couple of hours with no other messages in between. For one business, they had 3 variants of it and ran them in succession once every hour or so during their business hours. I wasn&#8217;t their audience anyway but seeing it so often bored and annoyed me, and gave me an uncomfortable feeling about them as a business.<\/p>\n<p>Next is to have one honest profile. It because obvious when 3 supposedly different\u00a0twitter users repeatedly sent the same tweet straight after each other &#8211; a number of times. It came across as trying to trick and con people, plus it seemed they were desperate for business rather than offering quality or showing a genuine interest in people watching their tweets.<\/p>\n<p>The other behaviour that was annoying while I was on twitter a lot (I haven&#8217;t really seen it when just keeping up with people I follow on twitter) was an excessive use of hash tags*.<\/p>\n<p>To me it was like reading a blog post or webpage written to show off keywords rather than actually communicate something &#8211; boring, annoying and an insult if they think I am impressed by such actions.<\/p>\n<p>Adding # to key words within a message is fine, adding a keyword or two after the message is also fine, but the following wasn&#8217;t so fine:<\/p>\n<ul>\n<li>adding five or more hashtags after a brief message<\/li>\n<li>adding hashtags that were about advertising not the message (e.g. adding #santa after a message about a computer breaking down to get noticed for Christmas or adding #webdesign to a message about dreading a visit to the dentist)<\/li>\n<li>making the entire message hashtags with a link<\/li>\n<\/ul>\n<p>Tweets are like any other content you write &#8211; <a title=\"Over using keywords in articles\" href=\"http:\/\/wordconstructions.com.au\/blog\/2009\/06\/over-using-keywords-in-articles\/\">make it about the message and people reading it, not about SEO and getting noticed by more people<\/a>, as that is what will genuinely get your message heard and distributed.<\/p>\n<p>I can&#8217;t say what results those people get from their tweets, but I know I would never retweet or follow them (and I&#8217;m sure I&#8217;m not alone). I can say that most of the retweeted <a title=\"Love Santa on Twitter\" href=\"https:\/\/twitter.com\/#!\/LoveSantaAu\" target=\"_blank\">Love Santa tweets<\/a> were those based on replying to someone else &#8211; in other words, &#8216;talking&#8217; to people was appreciated and earned greater exposure to other tweeters.<\/p>\n<p>Twitter can be a great marketing tool but it needs to be thought of as a relationship tool with marketing bonuses to have the best impact on your business.<\/p>\n<p>Or maybe you are happy to read tweets with some of the above characteristics? Or have found them effective for viral marketing?<\/p>\n<p>* A hashtag is simply adding # at the start of a word (or group of words without a space in between) that can be used to highlight a topic and make searching for relevant information on twitter easier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have been using a lot more social media (specifically twitter) recently as part of my Love Santa project. It because abundantly clear that some people have no idea (or don&#8217;t care) about how to effectively use Twitter. Top most is having an understanding that twitter is for communicating and building relationships\u00a0&#8211; not for blatant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,321,60],"tags":[1396,1722,98,1723,1260],"class_list":["post-3155","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-marketing","category-writing","tag-hashtags","tag-marketing","tag-relationships","tag-social-media","tag-twitter"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Twitter and other social media can be used as effective marketing 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