{"id":2912,"date":"2011-10-06T12:15:17","date_gmt":"2011-10-06T01:15:17","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=2912"},"modified":"2012-04-15T15:32:06","modified_gmt":"2012-04-15T05:32:06","slug":"the-grammar-of-blog-headings","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2011\/10\/the-grammar-of-blog-headings\/","title":{"rendered":"The grammar of blog headings"},"content":{"rendered":"

It may seem like a strange blog heading, the grammar of blog headings, but I was asked the question so here is my answer!<\/p>\n

\"Headings<\/a>The heading or title of a blog post is usually the first thing someone will see and has a huge impact on whether anyone reads the actual content of the post, and therefore on the success of that blog post. Making it enticing is worth spending some time on<\/a>, and you don’t want to undo those efforts by using inappropriate grammar and spelling.<\/p>\n

So what is the correct format for a blog heading?<\/strong><\/p>\n

    \n
  1. \u00a0Do not write it all in capital letters – that is considered to be yelling and therefore arrogant, plus it is harder to read anyway<\/li>\n
  2. Unless you have a formal and old-fashioned brand style<\/a>, use sentence case rather than title case<\/a> for the heading – that is, use as few capital letters<\/a> as is necessary<\/li>\n
  3. Use basic grammar and punctuation rules such as a capital letter for a noun, match plural\/singular nouns and verbs, and put apostrophes in the correct places<\/a><\/li>\n
  4. Check all words are spelt correctly<\/li>\n
  5. Make sure the title makes sense. Titles can sometimes have fewer words than an equivalent sentence (e.g. ‘the grammar of blog headings’ is fine for a title but in the body of a post I need to add more such as ‘the grammar of a blog heading can impact on your credibility.’) but include enough words to convey the meaning (I couldn’t use ‘The grammar blog headings’ for instance)<\/li>\n<\/ol>\n
    Have you noticed bad grammar in any titles? How did that impact on you reading that blog post (or article)?<\/div>\n","protected":false},"excerpt":{"rendered":"

    It may seem like a strange blog heading, the grammar of blog headings, but I was asked the question so here is my answer! The heading or title of a blog post is usually the first thing someone will see and has a huge impact on whether anyone reads the actual content of the post, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51,70,60],"tags":[75,125,1354,193],"class_list":["post-2912","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-grammar-details-2","category-writing","tag-blog","tag-grammar","tag-heading","tag-title"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t