Unlike a lot of business writing I do, media releases are not written for the end user.<\/p>\n
What does that mean? Well, usually if I write some webcopy, an article or a flyer, I write it in a way that appeals to the consumer of that business. So I would write words to the effect of ‘this will solve your problem’.<\/p>\n
With a media release, I am writing to a journalist or other media person who may or may not be part of the business’ target audience. Of course, I am writing to the journalist but in a way that will appeal to their readers\/viewers\/listeners. So it is usually written in the third person\u00a0such as ‘this will solve the problem for your readers’<\/p>\n
Aiming a media release at your target market won’t work; it needs to catch a journalist’s attention and then be used as the basis of their article. Think of it this way – if you read a company’s website or flyer, you expect them to use ‘you’, ‘your’, and so forth; when you read a newspaper article, it will be one step removed and will not refer to ‘you’ at all.<\/p>\n","protected":false},"excerpt":{"rendered":"
Unlike a lot of business writing I do, media releases are not written for the end user. What does that mean? Well, usually if I write some webcopy, an article or a flyer, I write it in a way that appeals to the consumer of that business. So I would write words to the effect […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,60],"tags":[104,86,105,106,107,108,109],"class_list":["post-290","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-writing","tag-audience","tag-business","tag-journalist","tag-media","tag-press","tag-release","tag-you"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t