{"id":2730,"date":"2011-08-25T12:30:36","date_gmt":"2011-08-25T02:30:36","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=2730"},"modified":"2011-08-25T12:30:36","modified_gmt":"2011-08-25T02:30:36","slug":"expanding-your-market","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2011\/08\/expanding-your-market\/","title":{"rendered":"Expanding your market"},"content":{"rendered":"

No doubt you’ve heard that it’s a good idea to have a clearly defined market and to keep your prices as high as the value (rather than discounting all the time). It’s good advice.<\/p>\n

Susan Oakes, however, gave a suggestion for expanding your offerings to suit a lower price market<\/a>. Normally, business success doesn’t include going for a cheaper market but Susan’s idea of offering something new and cheaper is sound.<\/p>\n

The idea is to make a product or service that either lacks the bells and whistles or is effectively a DIY version, meaning you can sell for less and appeal to a lower budget audience without detracting the price or value of your main product or service.<\/p>\n

Want some examples?<\/p>\n

    \n
  1. For those who don’t want to pay for a professional writer on small tasks, I produced a writing tips eBook<\/a>. A much cheaper option for small businesses but still getting me a sale – all my eBooks<\/a> follow a similar concept<\/li>\n
  2. if you usually sell water tanks<\/a> fully installed, maybe offer them for DIY homes as well<\/li>\n
  3. wedding photographers used to sell a completed album, possibly in a package with the negatives. Now many offer a disc of images as a cheaper option as well as a full album with the disc<\/li>\n
  4. a web designer could set up a series of templates and sell them as a digital product while still doing the more expensive tailored web designs as their main service<\/li>\n<\/ol>\n
    Is there a way you could expand your business to include a lower budget client? Think broadly or add your business in the comments and let’s see what ideas others can find for you…<\/div>\n","protected":false},"excerpt":{"rendered":"

    No doubt you’ve heard that it’s a good idea to have a clearly defined market and to keep your prices as high as the value (rather than discounting all the time). It’s good advice. Susan Oakes, however, gave a suggestion for expanding your offerings to suit a lower price market. Normally, business success doesn’t include […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,321],"tags":[161,1325,1326,1327],"class_list":["post-2730","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-marketing","tag-basic","tag-budget","tag-lower-price","tag-market"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t