When writing for your business, it is critical that you grab people’s attention quickly – there are too many websites, blogs, newsletters, direct mail letters and emails for any of us to read them all just in case they hold something good further down the page.<\/p>\n
Having said that, you need to grab their attention in the right way or it can actually be damaging rather than a marketing opportunity.<\/p>\n
What is the right way? Well, it varies according to the situation of course, but when preparing an opening to a document\/webpage\/newsletter consider:<\/p>\n
When writing for your business, it is critical that you grab people’s attention quickly – there are too many websites, blogs, newsletters, direct mail letters and emails for any of us to read them all just in case they hold something good further down the page. Having said that, you need to grab their attention […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[51,57,59,60],"tags":[486,523,525,524,518],"class_list":["post-265","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-newsletter-content","category-web-content","category-writing","tag-appropriate","tag-attention","tag-honesty","tag-interest","tag-relevance"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t