![\"\"](\"http:\/\/www.wordconstructions.com.au\/images\/game_pieces.jpg\" "\\"strategy")
etc needed broad categories to work with\u00a0and it suited\u00a0marketers\u00a0to keep us sorted according to such categories (eg male or female, age 18 – 35 or 35 – 60).<\/p>\nRecently I read that traditional marketing demographics are narrowing.<\/p>\n
Traditionally, TV, radio etc needed broad categories to work with\u00a0and it suited\u00a0marketers\u00a0to keep us sorted according to such categories (eg male or female, age 18 – 35 or 35 – 60).<\/p>\n
However,\u00a0\u00a0social media is\u00a0more interactive so can target people according to interests\u00a0and tastes rather than assuming majority of x group has those tastes.\u00a0For instance,\u00a0instead of targeting all women aged 18 – 35 you can specifically target people who like cooking for friends.<\/p>\n
It is an interesting thought and makes marketing both easier and harder, I think. For one thing, you can get very specific about your audience and approach that smaller group – in this case, a smaller group will have a higher response rate as they are already interested. However, it may take more effort to know who your demographic is (it is easier to assume men over the age of 30 than to categorise men over 30 with\u00a0trade qualifications who like fishing for example!)<\/p>\n
How well defined is your target demographic? Do you specifically target that group every time your business communicates with the public?<\/p>\n","protected":false},"excerpt":{"rendered":"
Recently I read that traditional marketing demographics are narrowing. Traditionally, TV, radio etc needed broad categories to work with\u00a0and it suited\u00a0marketers\u00a0to keep us sorted according to such categories (eg male or female, age 18 – 35 or 35 – 60). However,\u00a0\u00a0social media is\u00a0more interactive so can target people according to interests\u00a0and tastes rather than assuming […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,321],"tags":[1224,1195,1723,1310],"class_list":["post-2483","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-marketing","tag-categories","tag-demographic","tag-social-media","tag-target"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t