{"id":1750,"date":"2011-06-21T10:56:18","date_gmt":"2011-06-21T00:56:18","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=1750"},"modified":"2011-05-10T15:52:30","modified_gmt":"2011-05-10T05:52:30","slug":"getting-marketing-emails-read","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2011\/06\/getting-marketing-emails-read\/","title":{"rendered":"Getting marketing emails read"},"content":{"rendered":"

While there are a number of factors involved in a successful email campaign<\/a>, I think there are two important points to remember in every marketing email you send out.<\/p>\n

1. keep it short<\/a><\/strong> – no one is going to read an email that is full of text for pages. Keep sentences and paragraphs short and as few of them as possible, then use white space and images<\/a> to make it look appealing and quick to read.<\/p>\n

2. focus on getting them to do something<\/strong> – usually the call to action<\/a> is to phone you or visit your website as that is where you can then provide a lot more information<\/p>\n","protected":false},"excerpt":{"rendered":"

While there are a number of factors involved in a successful email campaign, I think there are two important points to remember in every marketing email you send out. 1. keep it short – no one is going to read an email that is full of text for pages. Keep sentences and paragraphs short and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[321,60],"tags":[1209,222,502,198],"class_list":["post-1750","post","type-post","status-publish","format-standard","hentry","category-marketing","category-writing","tag-action","tag-email","tag-focus","tag-short"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t