Have you ever actually thought about what a niche really is? Can you give me a simple definition of a niche?<\/p>\n
I’m tempted to write no more until I have some answers, but I won’t prolong it \ud83d\ude42<\/p>\n
I recently read a blog post <\/a>\u00a0that includes a section on marketing to a demographic rather than a niche and I found it really interesting. A demographic is group of similar people whereas a niche is a group of people with a similar problem – parts of a demographic may be more likely to have a problem but not everyone in a demographic will.<\/p>\n Not convinced? Think about all parents who run a business (demographic) – do they all need to find childcare to enable them to work? Of course not as some have teen or adult children, some have a partner who cares for the children and some have a business that can cater for the children. Do they all have to do things on the cheap because they have no money? Definitely not as many self-employed parents run very successful and profitable businesses. Do they all need a professional writer<\/a> to help them with their website copy or blogging? Afraid not as some are excellent writers<\/a> themselves, some don’t have or want a website\/blog and others get family or friends to help.<\/p>\n That simply, there are three niches within the demographic of parents with a business. Marketing a niche is easier and more effective so who are you targeting? Do they share a problem you are offering to solve?<\/p>\n","protected":false},"excerpt":{"rendered":" Have you ever actually thought about what a niche really is? Can you give me a simple definition of a niche? I’m tempted to write no more until I have some answers, but I won’t prolong it \ud83d\ude42 I recently read a blog post \u00a0that includes a section on marketing to a demographic rather than […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53,321],"tags":[1195,1194,738,275],"class_list":["post-1634","post","type-post","status-publish","format-standard","hentry","category-business-info-tools","category-marketing","tag-demographic","tag-niche","tag-problem","tag-similar"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t