Keywords are used to help search engines relate your web pages to terms people use in the search engines.<\/p>\n
So if you sell books, you want search engines to find you when people look for a book shop they can access so you could use keywords<\/a> like books, reading, store, fiction and non-fiction. Keywords like bike, engineer, beautician and plumber would be less useful (unless you specialised in books about those things!)<\/p>\n I think it’s really important to use real keywords, too. By that I mean words that real people will use to find your goods or services, not jargon or unusual alternatives of words.<\/p>\n Terms like motor insurance, pertusiss and\u00a0downhaul are actually accurate but used by professionals – most people refer to car insurance, whooping cough and (sail) rope so they are the real keywords.<\/p>\n Worse are words used in a different context, such as benefit. Most of us think of benefit as an advantage whereas the insurance and super industries\u00a0use benefit as the money you may be entitled to; would you ever type ‘super benefit’ in a search engine to find out about superannuation?<\/p>\n