Have you heard about using keywords to help search engines find you online? And considered that your business and\/or product name is a critical keyword to get noticed?<\/p>\n
I have often read about including keywords<\/a> and business names in articles, newsletter and blog posts, and sometimes it even tells you how many times to include such words*.<\/p>\n Instead of some ‘magic’ number of times to use a word, I suggest writing it so the article is interesting and worth reading. Overuse of a keyword becomes obvious as a ploy and the writing then looses some of its credibility as a source of information.<\/p>\n In particular, how often can you mention a company name before someone stops reading it? Here are a couple of tips for use of a name in an average article, \u00a0blog post or web page\u00a0(so about 500 to 600 words):<\/p>\n * I won’t repeat those numbers partly because I didn’t bother memorising them but mostly because they are meaningless – compare if I said ‘add 2 tablespoons curry powder’. In a huge pot, 2 tablespoons may give a very mild curry but in a tiny saucepan it may burn your tongue! I’ve never seen an article qualify how long the article is for the number of suggested keyword repetitions…<\/p>\n","protected":false},"excerpt":{"rendered":" Have you heard about using keywords to help search engines find you online? And considered that your business and\/or product name is a critical keyword to get noticed? I have often read about including keywords and business names in articles, newsletter and blog posts, and sometimes it even tells you how many times to include […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[321,59,60],"tags":[713,998,647],"class_list":["post-1260","post","type-post","status-publish","format-standard","hentry","category-marketing","category-web-content","category-writing","tag-article","tag-keyword","tag-name"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n