{"id":1220,"date":"2010-09-29T10:12:29","date_gmt":"2010-09-29T00:12:29","guid":{"rendered":"http:\/\/wordconstructions.com.au\/blog\/?p=1220"},"modified":"2012-02-23T16:25:46","modified_gmt":"2012-02-23T05:25:46","slug":"prepared-for-a-chain-reaction","status":"publish","type":"post","link":"https:\/\/www.wordconstructions.com.au\/blog\/2010\/09\/prepared-for-a-chain-reaction\/","title":{"rendered":"Prepared for a chain reaction?"},"content":{"rendered":"

Yesterday I wrote about chain reactions affecting our businesses<\/a> and lives. Contingency plans<\/a> help us prepare for negative situations, but a chain reaction may actually be a positive thing.<\/p>\n

For example, you may make a single sale where you gave the client great service. That client belongs to a business group so she tells them about your service and you get 3 more sales. Those 3 people post about you on Facebook and you another 5 sales.Those 5 people\u00a0blog about you which leads to another 8 sales, and those 8 tweet the\u00a0 original blog post and you get 30 new sales.<\/p>\n

Word of mouth marketing and viral marketing have always been good for businesses, and can lead to more sales. With the growth of social media, the chain reaction for a business can be big very fast.<\/p>\n

My question is, are you prepared for the chain reaction in your business? If an extra\u00a030 sales came in this week, could you deal with them all? If your marketing campaign goes viral, can your website cope with double, triple or quadruple the traffic? If you suddenly find your blog is popular and getting 50 comments a day, could you keep up with approving and answering them?<\/p>\n

Being prepared for a chain reaction, could include the following…<\/p>\n