I did a survey today which was ok on the whole but question 5 had a surprise element in it. Note I did not know who was behind the survey (deliberately to get unbiased answers).<\/p>\n
The question was in effect “Are you primarily a business or personal customer of these services?”<\/p>\n
The answer options were “personal\/business\/equal\/I am no longer a customer of Company X”<\/p>\n
So the anonymous-to-get-unbiased-answers aspect was thrown out the window with that answer which is not so good. It also didn’t mean a lot as I never said I had been a Company X customer, nor even acknowledged I’d heard of company X before. The fourth answer didn’t even answer the question so was completely irrelevant.<\/p>\n
The lesson is to read every answer with the question before you finalise a survey or any other multiple choice list – this also applies for a bulleted list in that each point must complete a sentence from the introduction.<\/p>\n
From the above example…<\/p>\n
“Are you primarily a business or personal customer of these services?” “personal” works
\n“Are you primarily a business or personal customer of these services?” “no longer a customer of Company X” doesn’t work.<\/p>\n
If you are writing or editing a survey, ensure you read each answer with the question in this way to get a polished, sensible result.<\/p>\n","protected":false},"excerpt":{"rendered":"
I did a survey today which was ok on the whole but question 5 had a surprise element in it. Note I did not know who was behind the survey (deliberately to get unbiased answers). The question was in effect “Are you primarily a business or personal customer of these services?” The answer options were […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49,70,60],"tags":[236,1075,229,143],"class_list":["post-1163","post","type-post","status-publish","format-standard","hentry","category-bad-writing-examples","category-grammar-details-2","category-writing","tag-answer","tag-question","tag-relevant","tag-survey"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t