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Excerpt of presentation speech written for K-Gen's expansion into China

Honoured Guests, Ladies and Gentlemen, welcome to today’s presentation. I am Daya De Silva, co-owner of K-Gen Hair Care Pty Ltd, Australia.

We are here today as we are interested in developing an export market in China, with the longer-term intention of establishing a manufacturing base here.

Currently in China, you only have access to very expensive hair care products or cheaper Indian-made products. We at K-Gen believe that the Chinese deserve a higher quality hair care product without a luxury price tag, and we intend providing this to you.

K- Gen was established twelve years ago in Australia by Bianca De Silva. The company is recognised throughout Australia as a provider of quality products at reasonable prices.
In Australia, K-Gen Hair Care remains a family owned and run business and we are proud of that. We are recognised throughout the hairdressing industry as producers of high quality products at competitive prices.

K-Gen supplies hairdressers directly with all their needs, from shampoos and conditioners used in the basin, permanent wave solutions, colour treatments and protein treatments, through to styling products such as hair gel and wax.

Bianca and K-Gen Hair Care feel ready to expand our productions beyond Australia. We are looking to China for this expansion as we see China having both a growing economy and a need for quality hair care products.





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