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Hello !*FIRSTNAME*!, It seems like yesterday that I last wrote a newsletter, but here we are again! Winter starts today - but it seems the weather changed a few days early, bringing cold days and much-needed rain to many parts of Australia. I have recently reviewed some documents that are mandatory for that industry but produced by each company as required. Although each document must include certain points (even the main headings are stipulated), it is interesting to see the variety between each company's documentation. It varies between well presented but legalistic, and a boring presentation, less formal and badly written document. What can we learn from this variation? For one thing, it doesn't take much time or expense to present documents nicely - add a logo to the front cover, add a page number to every page, don't make a pdf from a crooked scanned copy and don't duplicate a couple of pages in the middle of the document. And make sure you know your audience. One such document was aimed at 'mums and dads', yet used long words and sentences in an attempt to appear knowledgeable; in fact, it was hard to understand and didn't appeal to 'mums and dads' at all. If in doubt, the wisest move is to get someone to proof read your work for you - especially someone who doesn't understand your industry as well as you because they will notice the technical details. Use your words wisely! Tash PS If you are self-employed or employ others, don't forget to
watch the new super laws coming into play on 1 July in Australia or
the new KiwiSaver laws in New Zealand from the same date.
Promotional Items You don’t necessarily have to spend a lot of money to have promotional items that will make an impression on your clients and potential clients. The most obvious promotional items are product samples, vouchers and flyers, but that aren’t the only items you can use. Be creative and have some fun with your promo items. Click here for some ideas may get you started… Promote yourself but do not demote another.
Finding your USP USP stands for Unique Selling Point and is an extremely important piece of information for business owners. When you start a business, you believe in your product or service – or you should! Maybe you really are the only person in the world offering it, but you probably do have some competitors. Your USP is more than what you do or sell, so how do you figure out what your USP actually is? The key step is to write out the benefits you offer to clients, and then determine which is the strongest benefit for attracting customers. For teh full article about finding your USP click here - or you could read this article which gives a bigger explanation of USPs.
Helps generate marketing ideas and strategies
Book review - The Secret I started The Secret with an idea of what it was about and expected to get at least some positive feelings from reading it. The book was easy to read in small sections so information could be digested and you can work through it at your own pace; this means you don’t have to read most of the book before feeling any benefits either. Byrne has pulled together some old ideas (law of attraction and positive thinking) and presented them as a single package. The book doesn’t expect you to deal with past issues, rather you simply change some thinking patterns and lead a happier life. So does it work? Many people around the world swear that The Secret has changed their lives, and I believe it possible. Having read The Secret, I am feeling richer, healthier and, more importantly, MUCH happier. Thoroughly recommend it for everyone!
Try watching The Secret instead of reading the book... Poor examples Sometimes, the easiest way to learn the correct way to do something is to see it done poorly so in this section of my newsletter, I show you some real-life examples of writing that need a little help. example: A better version would be: The Emu is a native Australian bird and can be seen on the right hand side of the Australian Coat of Arms. It is considered to be one of the closest living relatives of the dinosaurs. {note I actually gave more information in the first seven words, as well as correcting the other errors.} You are welcome to pass this newsletter on to anyone you think will be interested, but please send it as is without changes. If you were passed this email by a friend, you can subscribe here. This newsletter is only ever sent to my clients and people who request the monthly newsletter & writing tips found at www.wordconstructions.com. Your email details will never be given, lent or sold to any party whatsoever and you are free to leave this service at any time by unsubscribing here. Important: This email (including any attachments) is intended only for the use of the addressee and may contain confidential information. If you have received this email in error, please notify the sender. Whilst Word Constructions has taken reasonable steps to ensure this email is virus free, it accepts no responsibility and makes no warranty. The recipient should take its own steps to ensure there is no virus. Word Constructions accepts no liability for any damage caused by any virus transmitted by this email. |
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© 2007, Tash Hughes