Theory has its place, but an example often makes learning something much easier. In many areas, an example of a mistake or poor quality is an even more effective teacher than examples of the correct technique so here is such an example to learn from…
Worth considering is to refine your keyword search by selecting relevant and targeted keywords that reduce the size of the pond and make you a bigger fish
It is awkward and clumsy, meaning I had to read it slowly to grasp the message.
Sometimes, things are awkward because of long terms or technical information, but in this case it is easy to rewrite this question to be easily understood. For instance, “It is worth considering a refined keyword search…” or “A refined keyword search is worth considering…”
I suspect she wrote it this way so the sentence could start with a verb and thus be in active voice which is more powerful. Again, a simple rewrite could achieve this valid aim – “Considering a refined keyword search…” or “Refining your keyword search is worth considering”.
In essence the sentence is ‘considering… to refine…by selecting… reduce… make you…’ – that’s a lot of verbs which makes it harder to focus on the action being recommended.
Of course, in a list of suggestions, ‘worth considering’ could be dropped altogether which gives even more freedom to rewrite the sentence and makes the point stronger.
Presumably, before I can refine my list of keywords, I have already selected some hopefully relevant and targeted keywords. Without going into technical detail in this sentence, I think additional clarity is required about the meaning of refining – just an adjective or two would help.
Consider a refined keyword search to reduce the pond size and make you a bigger fish. Just make sure you select relevant and targeted keywords.
Select relevant and highly targeted keywords to reduce the pond size and make you a bigger fish.