business writing ideas from Word Constructions
  welcome to the Word Constructions business ideas newsletter

Welcome to the July edition of Business writing ideas.

Yesterday saw the start of a new financial year, and is therefore a busy time for many businesses (preparing accounts, organising annual reports, setting up Christmas marketing and promotions, and so on).

If you have Australian employees, I hope you are prepared for the higher superannuation rate, too – it increased to 9.25% for 2013-14. And employees over 70 may also be eligible now.

What do you do to make this time of year a bit easier for yourself? I think hiring a bookkeeper has probably been the biggest help for me, although outsourcing other tasks and starting client annual reports ahead of time also make July and August easier.

Use your words wisely, and have a great 2013-14!


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Recent blog posts you may find useful:

Don't distract with a misplaced capital
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Social media – quality or quantity?


He has never been known to use a word that might send a reader to the dictionary.
— William Faulkner (about Ernest Hemingway).

  business communications article by Tash Hughes

Do you want to look intelligent or be understood?
By Tash Hughes of Word Constructions

At school, correctly using lots of big words and complex sentences were a sign we were smart and often resulted in better marks.

Out in the business world, especially when we are communicating with customers, we have a choice – show off how smart we are with big words or make our writing easy to read.

Sometimes it would be nice to use all those long obscure words we know. And we don’t want to ‘dumb down’ our message as if to say our customers are too stupid to understand anything more.

But we just don’t have the time for that luxury.

People are busy – they want to read something fast to get the answer they are after. They don’t have time to grab a dictionary and find out what words mean. Make it hard for them and they will go elsewhere.

Businesses need to grab attention – we need our message understood more than we need our prose admired.

Assistro Live chat
Australian and friendly, this is a live chat solution worth considering
  don't forget the basics of good writing and communications

Keep reports flowing
By Tash Hughes of Word Constructions

When writing a report, you may have a lot of data to include, for example tables of results from an advertising campaign or comparing website traffic from various sources.

Putting a lot of data in amongst the main text of a report can interfere with the flow of the report. The reader may get distracted by the data and forget the points you were making in the report or just find the report is disjointed because they have had to scan past the data to find the continuing discussion.

A simple way to keep reports flowing and easy to read is to part large amounts of data at the end as an appendix. It is then available for review as the reader wants it but doesn’t interfere with reading the report.

amaysim - One pure SIM
I like their low rates and have used them for 3 years now. But $40 unlimited sounds good too!
  poor writing examples

Theory has its place, but an example often makes learning something much easier. In many areas, an example of a mistake or poor quality is an even more effective teacher than examples of the correct technique so here is such an example to learn from…

When we talk or write, we understand the flow of ideas behind our words. Sometimes, however, others can’t see the same connections and our words may confuse or mislead.

For example, I recently read 'contacted by phone and email on the same day' in some competition terms.

It seems somewhat unnecessary to state the contact will be made on the same day – why would anyone expect it to be on different days? If one contact was a follow up of the other, that would be stated so ‘contacted by phone and email’ is concise and easy to understand.

But what if the writer meant something else?

The previous point in the terms was about drawing the winner. So perhaps ‘on the same day’ means ‘on the day we draw the winner’.

For absolute clarity, just add the date instead of ‘on the same day’. Easy!


Winners will be contacted by phone and email on 1 July 2013.


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