business writing ideas from Word Constructions      



welcome to the Word Constructions business ideas newsletter

Hello {name}! Welcome to the April edition of business writing ideas from Word Constructions!

With ANZAC Day approaching, I'm sure there will be many stories and examples of leadership in coming weeks. However, leadership isn't just for Captains and Major, for CEOs and Managers, for cub leaders and teachers, and it isn't about a title. Leadership means standing up to show the way, taking the risk to pave the way and do what you feel is right.

How often do you think about leadership? Do you consider yourself a leader? I believe that many of us are leaders without knowing it - whether you are leading your industry, your work team, your business, your clients or just leading by example, you may be leading others.

Of course, being a leader has a certain amount of responsibility attached to it - your behaviour and actions will influence those you lead. It also means that your communication skills are important to maximise your intended message reaching your audience.

Is there anything in your business you'd do differently if thinking about being a leader? What skills do you think you need to develop to be a more effective leader?


Recent blog posts you may find useful:

5 tips to support email marketing
business profiles
6 reasons to use a professional
are promotional articles worth the effort?


Leaders must pick causes they won't abandon easily, remain committed despite setbacks, and communicate their big ideas over and over again in every encounter.
~ Rosabeth Moss Kanter

latest article

Preparing a brief
By Tash Hughes of Word Constructions

Communications with your service providers is critical, whether you are using a professional writer, web designer, software developer or engineer. You need to tell your service providers, and sometimes your other suppliers, exactly what you need so they can provide it to you. It is also a good idea to tell them what you like so they can include that as much as possible, too.

For small tasks, verbal or email instructions may be sufficient. However, for bigger projects you may want to consider a project brief.

A brief simply outlines all relevant details for the project, including its purpose and information about your business. Once you have a relationship with a particular service provider, your briefs won’t need to include as much detail about your business.

You may need the expert to fill in parts of the brief for you – for instance, you may not be able to determine due dates for various drafts. However, the more details you can provide the supplier, the easier the outsourcing process will be.

Some of the sections you may wish to include in a brief are:

  • about us
  • outline of the project
  • purpose or objective of the finished project
  • audience - who are you trying to communicate with or appeal to?
  • timeframes
  • brand information as relevant
  • additional information

Alternatively, ask if your service provider has a pro forma they like to use for projects they work on.

Sweet Bouquets
Easter and chocolate go together like pen and paper! Try a bunch of chocolate to treat someone you love


don't forget the basics

Finishing letters
By Tash Hughes of Word Constructions

As simple as it is, not everyone knows (or at least uses!) how to end a letter correctly.

For formal letters, remember these pairs of openings and endings:

Dear Sir/Madam, {letter} Yours faithfully, {your name}
Dear {their name}, {letter} Yours sincerely, {your name}

A less formal letter will start with 'Dear Jim', 'Hello Anita' or even 'Hi Sally' and therefore can end with something less formal, too, such as 'kind regards', 'speak to you soon' or 'best wishes'.

In a business context, always add your signature and name (in that order) - and a real signature is best if you are sending a hard copy letter. If you want to add it, put your title (eg Manager, Research Analyst) on the line below your name, but the company name should not be necessary (presumably it is on your letterhead or in the your name and address information at the top of the page).

Rainbow Designs Gifts - Gifts for the sweet tooth
Chocolate, lollies, fudge, cocoa, sauces - a Chocoholics Gift Hamper is just one Easter treat at Rainbow Designs - Yummo!


poor examples

Sometimes, the easiest way to learn the correct way to do something is to see it done poorly so in this section of my newsletter, I show you some real-life examples of writing that need a little help.


For basic foot problems that require the expertise of a doctor (infected ingrown toenails, fungal toenail infections, hammertoes and bunions, to name a few) it can be difficult to know whether you should stick with your general practitioner or see a podiatrist.

Issues with this example:

The key issue is the list of examples inside the parenthesis; from their placement, the list is about the doctor! Parenthesis are a means of adding extra information without cluttering the main sentence but to be of value they must be added where the additional information makes sense and actually adds value!

A comma is also going to make it easier to read by separating out the first phrase (the type of foot problems) and the problem (choosing the practitioner).

 An improved version would be: (purely making those corrections)

For basic foot problems (infected ingrown toenails, fungal toenail infections, hammertoes and bunions, to name a few) that require the expertise of a doctor, it can be difficult to know whether you should stick with your general practitioner or see a podiatrist.

My preferred version would be: (making it flow better overall)

For basic foot problems (for instance infected ingrown toenails, fungal toenail infections, hammertoes and bunions) requiring the expertise of a doctor, it can be difficult to know whether you should stick with your general practitioner or see a podiatrist.

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