Welcome to another edition of my
newsletter, and I hope you are dealing with the weather wherever you
Writing about the weather in a
newsletter like this can be boring - and it's worse if the writer
doesn't acknowledge where they are talking about! I have received
newsletters suggesting I rug up as December is coming, for instance,
which is a really silly suggestion to someone living in Australia!
If you do reference some local event, make sure you note who it is
local for and it's relevance!
I only mention the weather today
because it has been so extreme lately - it was hard to concentrate
and work efficiently when it was over 40 degrees for days on end. I
did the harder projects in the morning and did some easier ones in
the evenings, leaving the afternoons for feeling hot! And I am
grateful I wasn't commuting to the city in that heat... How has your
business coped with any extremes of weather?
Use your words wisely!
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For all your business writing needs
In the factory we make cosmetics; in the drugstore we
- Charles Revson
By Tash Hughes of
I am involved in running surveys
for some of my clients. While they are very different businesses and
run surveys for outwardly different reasons, there are common
Surveys can be useful for finding
what clients want before you
change a product or service
what options are most (or
least) attractive to your audience
what people want to learn
about so you can target articles/workshops/ebooks/etc
how people make decisions
about your products/services
readers' favourite parts of
how something was perceived
(for example gathering feedback after a seminar)
a price range people thing is
reasonable for a potential product or service
There are a number of ways to run
surveys, both formally and informally. Sometimes you may be
surprised by the results and other times you might find the results
benefit you in unexpected ways (for example someone might suggest a
new product you hadn't thought of.)
Whatever your survey is about,
your questions are clear and easy to understand so that people
can easily respond and he results are meaningful.
and your business
By Tash Hughes of
Yes, Valentines Day is
commercial and it would be great if we showed our love and care for
others every day, but it is celebrated every February whether you
like it or not. And if you run a business, you can keep it topical
through using some Valentines romance.
There are a
number of suggestions in my article, but here are a few more:
post a Valentine
message in your blog. It can be a simple "Happy Valentines Day"
or maybe you can find a creative message to show you appreciate
your blog readers or customers
use pink envelopes or
paper on the day or the surrounding week or month
pop a chocolate or
treat in every package you send out in February - of course, if
it's hot try something less likely to melt!
give an ebook or tip
sheet with romantic ideas relating to your business (see my blog
post for specific ideas!)
put some pink candles
in your shop or display
run a competition
with some romantic prizes
send a rose to your
key clients - an unexpected gift builds a lot of goodwill
For a bookworm like me, a book is always appreciated - and it can be considered romantic, too
Sometimes, the easiest
way to learn the correct way to do something is to see it done
poorly so in this section of my newsletter, I show you some
real-life examples of writing that need a little help.
Today’s example is part of an email newsletter I received!
Web Sites are given
for each business featured, so that you can make direct contact with
these very successful business operators.
Issues with this
It sounds wonderful - get your business
featured and you get a website! Only, she actually meant that their
URLs (i.e. website address) would be listed in her directory. It
is important to write what you mean rather than assuming people can
figure it out.
Of course, a website URL is not the most
efficient way to give me contact details of businesses - give
me their email or phone number as contacts, and their URL for
I would also questions why sites needs a
capital letter - Web sites or websites are better alternative.
This one is personal preference, but I wouldn't
write business operators; operators makes me think of con artists
and crime squads which implies those business people are less than
reputable. Given the websites are probably about businesses rather
than the people, this can be rewritten without referring to the
A better version would
be: (without changing the meaning)
A web site address is
given for each business featured so you can find out more about
these very successful businesses.
You are welcome to
pass this newsletter on to anyone you think will be interested, but
please send it as is without changes.
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